There's a trend in advertising that involves focusing less on the brand and more on telling a story. Here are some companies that are doing it right, pulling at your emotions and making you more brand-aware, even if you don't realize it.
Gatorade: Made in New York
Guinness: Empty Chair
P&G: Thank You Mom
Google Chrome: It Gets Better
Budweiser: A Hero's Welcome
Johnson's: You're Doing OK, Mom
Skype: The Born Friends Family Portrait
Water is Life: The Bucket List
P&G: Pick Them Back Up
Go ahead, grab the tissues. And then remember that an ad for a sports drink or a beer or a household cleaning company just made you cry and take a second to appreciate that.