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    40 TikTok Beauty Products Under $30 You Should Def Give A Try This Spring

    Major beauty finds on a budget... thanks to TikTok, of course.

    1. A pack of fluffy spa headbands holds your hair back while you wash your face or do your weekly mud mask. The bow on top makes it extra adorable, don't ya think?

    the pack of headbands laying together
    A reviewer wearing the striped headband
    A different reviewer wearing the blue tie dye headband

    Promising review: "Love them! Never knew I needed these until TikTok.... but i'm so glad I bought them! They're cute, comfortable, easy to clean and don't slip off my head easily." —Daniella

    Get an 8-pack from Amazon for $11.99 (available in two style options).

    2. The famous Alleyoop Pen Pal works as a multicolor, multifunctional four-in-one makeup pen that'll definitely help shrink your makeup bag (and the time you spend going through it). With one click you'll have eyeliner, lip liner, highlighter, AND an eyebrow pencil in the palm of your hand. Genius!

    a gif of a person using the pen on their eyes and lips
    a model holding the pen pal
    Alleyoop

    See it in action on TikTok here

    It's vegan, cruelty- and paraben-free, and the packaging is recyclable!

    Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!

    Promising review: "This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, creamy, and glide on the skin easily. Each color is perfect for what I need. I'm obsessed!" —ana

    Get it from Alleyoop for $25 (available in three shades).

    3. The Esarora ice roller helps decrease under-eye puffiness, minimize fine lines, *and* shrink pores! It can also help relieve headaches (score!) and sore muscles, so that's pretty awesome too. 

    a pink ice roller
    a reviewer rolling the ice roller over their forehead

    Promising reviews: "Best TikTok purchase I have made. Love rolling my face after washing." —Jessica Cochran

    "OBSESSED. How have I lived without this little gem?! These great reviews are for a reason!... I’ve had it for two days and have used it 5+ times... SO relaxing, helps with my rosacea inflammation, and on incoming painful zits. I haven’t had a headaches to try it out, but going by how nice it feels on my neck and forehead I would assume it’s effective in that sense as well! Stop contemplating and get it! :)" —Tiffany

    Get it from Amazon for $16.14+ (available in eight colors).

    4. Maybelline's Sky High mascara gives you sky high, skyscraper, Eiffel tower-length kinda lashes, *without* spending sky high prices on extensions or false strips. 

    Promising review: "Amazingly natural! ...I‘ve tried so many TikTok-popular mascaras, some [really] expensive. Yet, this is my favorite. The wand applicator is springy and I think that helps application. Highly recommend. —Ebird Forever

    Get it from Amazon for $9.98.

    5. Tower 28's SunnyDays Tinted Sunscreen Foundation is a lightweight, easily-buildable foundation that provides SPF 30 coverage! Reviewers say it's gentle enough for sensitive and acne-prone skin, too. 

    A gif of someone applying the foundation
    three models with swatch patches of each shade
    Tower 28

    Check it out on TikTok here.

    Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.

    Promising review: "Needed a new tinted moisturizer and heard great things about this via TikTok. I got the shade PCH and it blends in so nicely into my skin...I have oily skin and this wears very nicely throughout the day with powder." —ericapzs

    Get it from Sephora for $28 (originally $32; available in 14 shades).

    6. AND a creamy Supergoop eyeshadow with SPF 30 ensures that your eyelids (the most forgotten when it comes to sunscreen coverage) are covered, too! Add some stunning shimmer while protecting yourself from those dangerous sun rays at the same time. 

    the four shades in their jars
    close up of model wearing a shimmery gold eyeshadow on their lids
    Sephora

    Watch one TikToker apply it here!

    Promising review: "Effortlessly gorg and perfect for summer!! The texture/pigment of this shadow makes my eyes glow and ever so faintly shimmer. Need all colors!!" —katesykes

    Another promising review: "I work outside so I love the idea of an eyeshadow with sunscreen. It is a gorgeous shade with a buildable pigment. After I do my eyes I pat the extra on my nose, cheekbones, and Cupid’s bow for a subtle glow." —mermaddie

    Get it from Amazon or Sephora for $24 (available in four shades). 

    7. Silicone face mask brushes makes your self-care routine SO much easier to get through, creating a more even product application and a much simpler cleanup. With these in hand, you'll no longer need to get your hands dirty to get those pores clean!  

    a reviewer holding up the two brushes
    a reviewer holding the brush after using it to apply face mask to their face

    Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina

    Get a pack of two from Amazon for $5.50.

    8. Glossier's Cloud Paint is buildable gel-cream blush that has been a Glossier fave for like....EVER. With one layer, you'll have sheer natural-looking color, but as you apply more you'll add some stunning color to cheeks! The best part is that you can use your fingers to apply. 

    Model with dark pink blush cloud paint on their cheeks
    Tubes of all shades of pink, peach, and purple blushes on display
    Glossier

    Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia

    Check out BuzzFeed's full review of Glossier's Cloud Paint for more deets!

    Get it from Glossier for $20 (available in eight shades).

    9. Bed Head Wave Artist Deep Waver gets you those beachy vacation waves you crave year-round, but this hair tool also reduces frizz and adds shine, too.

    Reviewers hair with defined waves after using the hair tool
    Reviewer showing the results after using the waver

    Reviewers with various hair types says this tool is golden — thin straight hair, thick 4c hair, etc. A few people noted that it's even wig- and weave-safe!

    Promising reviews: "Great results. Found a bunch of TikToks with tips on how to use this particular crimper and I love it. Heats up quickly and easy to use." —Katelin Schroeder

    Get it from Amazon for $29.99.

    10. Vafee Lip-Plumping Gloss gives your lips the look of a plumper pout and the feel of all-day hydration. It's collagen and vitamin E-rich formula has reviewers obsessed with their *very* visible results!

    reviewer's lips before and after using lip plumper
    reviewer holding lip plumpers

    You'll get one lip plumper and one minty sleeping mask for your lips.

    Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

    "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

    Get it from Amazon for $12.99.

    11. Triangle makeup puffs limit creasing under your eyes and keep that concealer and powder in check! Simply dab the pointed end into your foundation or setting powder and lightly press onto your face! The triangular shape will help you get those easy-to-miss corners, too.

    a closeup of the puff
    A gif of someone using the puff to apply powder
    Amazon

    See it in action on TikTok here.

    Promising review: "If you came here to purchase them because a TikTok influencer told you to.....so did I. The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them." —Tayler

    Get a set of six from Amazon for $7.99.

    12. A super fun bubble clay mask made to brighten and exfoliate skin. Reviewers say that this mask feels ~really~ good on the skin and is the "most fun they've had" getting their skin clean. 

    reviewer smiling with the foaming mask on their face
    a reviewer holding the jar

    Watch a TikTok of the foaming mask bubble!

    Promising reviews: "I've been seeing this mask all over YouTube and TikTok! I've only tried it 1 and it is the best!!!" —Jocelyn

    "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not." —L. Shea

    Get it from Amazon for $11.

    13. Laneige's Lip Sleeping Mask is a number one bestseller for very good, well-earned reasons! After a night with this on, you'll wake up to moisturized, hydrated lips that are softer than ever.

    model holding the gummy bear scented lip mask
    the lip masks in all four scents surrounded by candy and fruit
    Sephora

    See one TikToker sing its praises here

    Just apply a bit of this to your lips before you catch some shuteye, and let the vitamin C- and antioxidant-packed formula do the rest.

    Promising review: "I bought this product after seeing it on TikTok and I can say that it lives up to the hype. I have used it overnight and before my makeup and it works great either way. It makes my lips feel so soft and hydrated." —annadova

    Get it from Amazon or Sephora for $24 (available in five scents).

    14. Eyeshadow color removal sponges work as a genius (I'm talking life changing) tool that allows you to *instantly* remove an eyeshadow color from your brush, and use that same brush over and over without any color contamination in your palette! 

    gif showing an eyeshadow brush leaving pigment on an arm, then cleaned in the sponge for a few seconds, then wiped again on the arm showing no makeup is left on it
    product photo of an eyeshadow brush being dipped into the container

    Here's what BuzzFeeder Jenae Sitzes has to say about it: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!" 

    Promising review: "I had seen people on TikTok talking about this sponge and decided I needed to try it. I will say it's one of the most handy things I have in my bathroom when doing my makeup. It quickly and easily gets the excess powder out of the brushes which means I'm ready to go the next day. I highly recommend." —Maryann Melcher

    Get it from Amazon for $7.99.

    15. A set of satin pillowcases ensures your hair and skin protection continues while you're sleeping! With satin, there's less friction, which means no more tangled hair (thank goodness!), and the cooling effect will help you sleep soundly.

    A model sleeping on a pillow with a black satin case
    a reviewer's before and after sleeping with wet hair on the satin pillow

    This #1 best seller has...wait for it...176,000 5-star reviews! I am currently adding to cart for another set. 

    Promising reviews: "My hair has never been better! I got this because of TikTok, and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

    "I was a little skeptical that a pillow case could make much of a difference with my hair, but I recently bleached my hair at home and fried it slightly, so I bought these as part of a multi-pronged plan to heal it. I woke up this morning after using them for the first time, and my hair is legit less frizzy. Not just not more frizzy, but less frizzy than when I went to sleep. I'm blown away. I just ordered three more sets." —Anne Allen

    Get a set of two from Amazon for $9.99+ (available in four sizes and 21 colors).

    16. Durable matte hair clips secure and holds all types of hair in a cute and comfortable fashion. Reviewers with thick and even super thin and fine hair say it's a must! 

    Reviewer with hair up in green claw clip
    Claw clips in green, black, beige, and pink

    Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Amazon Customer

    Get a set of four from Amazon for $8.99 (available in five color combos). 

    17. A bottle of nail and cuticle repair oil keeps your nails healthy and clean every day of the year. It's infused with jojoba oil and vitamin E, both of which are extremely beneficial for your nails! 💅

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra

    Get it from Amazon for $7.92.

    18. A RobeCurls heatless hair curler gives you bouncy curls without the damage. On top of being heat-free, the curler is made with satin that helps prevent tangled hair, too.

    Reviewer pulling the rod of of their hair to show thick curls
    Reviewer pulling the large curls out of their hair to form smaller ones
    Amazon

    RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

    Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter

    Get it from Amazon for $9.88+ (available in four colors). 

    19. BestLand's high-performance matte lipsticks ditch the usual chapped and cracked lips and bring on ALL the bold red and pink color. Each shade in this six-piece (!!) set is long-lasting and effective — they'll literally last through a bunch of meetings, lunch, and more meetings after that. Tons of reviewers say they have officially ditched high-end brands for this set!

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $11.99

    20. The Mighty Patch Surface gets those pesky zits to disappear overnight. These babies are large, so if there's a huge area that needs attention, you can hit it in one fell swoop. It's perfect for that *one* area that breaks out the most like your chin or cheeks. Bonus points! They also prevent picking and acne scarring. Simply apply the patch right on top of your pimple in the evening and the rest is history. 

    gif of someone removing the bigger, surface patch
    the same person holding up the used strip filled with gunk
    Amazon

    Hero Cosmetics is home of The Mighty Patch. The brand is woman-owned and Asian-owned, founded by current CEO Ju Rhyu. Since their Might Patch launch in 2017, they have evolved with products such as cleansers, toners, nose strip Mighty Patches, and more! 

    Promising review: "I saw it on TikTok, and thought i should try it! I LOVE IT" —Jenna

    "I have this very weird rash and whitehead outbreak whenever I am ovulating every month. Of course I get this right before I have a date. I used this once for a few hours and the rash totally disappeared and my nose looks about 90 percent better. I can’t wait to try these again tonight. I never leave reviews and just had to for the amazing-ness that is this patch." —kyleagogo

    Get it from Amazon for $17.99.

    21. Mented Cosmetics' brightening concealer makes your under-eye bags look nonexistent and helps you look wide awake and ready to conquer the day. Basically, it's a must for anytime you want to feel like a million bucks. This concealer also happens to be hypoallergenic, vegan, and paraben-free!

    a row of all eight shades of concealer
    a before and after of a model no longer with dark circle around their eyes
    Mented Cosmetics

    See it in action on TikTok here

    Mented Cosmetics is a small business beauty brand founded by two awesome Black women, KJ Miller and Amanda E. Johnson. The idea for the brand began after a conversation helped them realize there was no perfect nude lipstick for their skin tones. Shortly after, Mented Cosmetics was born!

    Promising review: "I love this concealer so much! Goes on smooth, brightening effect is really nice, not ashy. Love, love, love! This will be the only concealer I buy." —Tammy 

    Get it from Mented Cosmetics for $14.40 (originally $18; available in eight shades). 

    22. A painless, mint-flavored teeth-whitening pen is easier and way less annoying than the strips you have to leave on for 30+ minutes. With this pen, all you need to do is twist out the whitening gel, brush it along your top and bottom row of teeth, and you're done.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $19.99.

    23. Nyx Brow Glue gets you the natural, feathered look without any hassle. Simply apply the nonsticky, long-lasting gel and brush your brows upward!

    A reviewer after using the brow glue
    a reviewer's closeup of the bottle
    A model with feathered brows

    Check out application tips and techniques on TikTok here.

    Promising review: "Literally a gem. I found this item going viral on TikTok and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend" —Chanel H.

    Get it from Amazon for $8.59.

    24. Seraphic Korean Skincare Exfoliating Mittens remove dead skin and soothe skin conditions like eczema or keratosis pilaris. Use them in the shower to reveal super soft and super clean skin when you step out. Easy peasy! 

    Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have [very] dry skin, and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg

    Get it from Amazon for $6.99+ (available in a one-piece and two-piece option). 

    25. Marshmallow Whip Maker turns any and every facial cleanser into a frothy foam! This will make your favorite daily cleanser last way longer and the texture will become more gentle for your skin. It's a real win/win situation if ya ask me. 

    Model pumping the device to make the foam
    reviewer holding a pink cup-sized device with a pump top

    To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into its foam.

    Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau

    Get it from Amazon for $8 (also available in a kit).

    26. Vibrant Nyx liquid liner makes getting creative with your makeup looks very, very easy. You know all the squiggles and dot liner trends you see everywhere? Yeah, now you can try it out, too (no expensive makeup artist needed). 

    Amanda wearing blue liner above black
    a model wearing lavender liner
    Amanda Davis / BuzzFeed, Amazon

    See it in action on TikTok here.

    I'm wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little "adventurous." The liner's super thin tip glides nicely and makes it easy to be precise, too!

    Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jakjak

    Get it from Amazon for $9.49+ (available in eight shades — including classic black!).

    27. Fanola's "No Yellow" purple shampoo tones down the yellow hues in your blonde locks in as quick as just one wash. Reviewers with chemically- and color-treated hair *swear* by it! 

    A reviewer with yellow-tone blonde hair
    Same reviewe r with platinum blonde hair

    Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" —jillian lee

    Get it from Amazon for $9.14 (also available as Fanola Orange Shampoo for brunettes for $8.39.)

    28. Clinique Black Honey lipstick is TikTok-viral and has been a cult-fave literally since the '90s for looking good on any and every skin tone. It's got a silky smooth balm texture and sheer, buildable color. 

    Bianca holding up a tube of the black honey lipstick against a brightly-coloured wall
    Bianca taking a selfie while wearing the black honey lipstick
    Bianca Guzzo/BuzzFeed

    Check it out on TikTok here!

    Promising review: "The BEST natural application color for your lips. I saw this blow up on TikTok so I gave it a shot. DUDE IT IS PHENOMENAL." —Farah G

    Get it from Sephora for $22.

    29. A bottle of Fake Halo nail polish gives your nails a *stunning* holographic shine and has rose gold overtones you'll be obsessing over nonstop. It can go over any color and looks great solo, too!

    the nail polish bottle
    A model with holographic white nails
    Mooncat

    Watch one TikToker apply several Mooncat shades, including Fake Halo, to their nails here

    Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin, who sees nail polish as a "symbol of rebellion" and considers the brand's *gorgeous* products to be "wearable art."

    Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L. 

    Get it from Mooncat for $15

    30. TonyMoly's adorable octopus-shaped blackhead remover gently exfoliates your pores and rids your skin of blackheads, whiteheads, and other miscellaneous gunk you may have missed from your facial cleanse. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    31. SoCozy Curl Spray Leave-In Conditioner is the go-to for parents with kiddos who have curly hair. This conditioner will define their gorgeous curls, prevent frizz, and help keep their locks detangled. 

    Watch one TikToker's before-and-after in real time here! 

    It's designed to work on all hair types, and reviewers with 2a–4c curls love it!

    Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    "This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison

    Get it from Amazon for $9.20 (also available as a two-pack). 

    32. Juno & Co.'s Clean 10 Cleansing Balm removes makeup in one fell swoop! No makeup rounds or or double-cleansing required. This balm can tackle even the most stubborn, lasts-all-day kind of makeup (yep, including waterproof mascara) and leaves skin bright, hydrated, and ~clean~.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    33. La Roche-Posay Toleriane Double Repair Face Moisturizer saves dry skin, sensitive skin, or anybody who just wants to keep their skin amazingly hydrated. This fragrance-free gem is literally made to strengthen your skin's barrier in order to keep it hydrated for longer. It's a beauty must!

    The bottle of moisturizer
    Reviewer with hydrated skin

    Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Shealen

    Get it from Amazon for $21.99

    34. Loreal's best-selling natural glow lotion (or "Glowtion") is basically a shimmery liquid highlight for your face AND body. Using this baby is like applying that gorge vacation glow whenever you want it. In other words, you need this ASAP.

    a reviewer wearing the lotion on their face
    another reviewer holding the bottle

    Promising reviews: "TikTok viral for a reason!! This product elevated my makeup game!! It lays beautifully under makeup, and provides a lovely glow!" —Shelley Dunham

    Get it from Amazon for $12.97 (available in four shades).

    35. flat top foundation brush makes blending a ~seamless~ task thanks to it's soft (yet firm!) bristles and easy-to-hold design. Reviewers say it works great for both powder *and* liquid concealers, blushes, and foundations!

    Check out TikTok of the makeup brush in action here

    Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

    Get it from Amazon for $9.99 (available in eight colors).

    36. LilyAna Naturals' eye cream helps you hide how tired you really are after a long week. The rose hip and hibiscus-infused eye cream helps reduce dark circles and puffiness, leaving your eyes to look bright and wide (or alert and awake).

    a reviewer holding up a 1.7 ounce bottle
    reviewer's before and after photo showing their eye bags disappearing over time

    Promising review: "Absolutely love this eye cream. I was looking for an eye cream and saw the video on TikTok and decided to give it a try. I have been using for a couple months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!" —SLRottweiler

    Get it from Amazon for $14.99+.

    37. Revlon Volcanic Face Roller absorbs shine in seconds *without* messing up your makeup — how awesome is that? Simply roll it over any oily or greasy areas of your face and watch it work its magic.

    Reviewer holding face roller in hand
    Reviewer using Revlon oil-absorbing volcanic face roller

    The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable which helps you save money and be less wasteful...After my first use, I was in love. Now, it doesn't pickup everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Get it from Amazon for $13.49.

    38. A popular foot exfoliation mask peels away dead skin, calluses, and buildup for baby-smooth skin. Sign. Me. Up.

    Check it out in action on TikTok here!

    With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days (with remarkably softer feet in two weeks!). 

    Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet...10/10 would recommend!! " —Alma Elias

    Get two pairs from Amazon for $14.99+ (available in 11 scents). 

    39. A jade roller and gua sha set is a simple, easy-to-use beauty tool. The muscle-relaxing, fine line-reducing rose quartz is something that you can use while watching TV, reading, or after your nighttime routine.

    A reviewer shows the results of using the set in 3 days
    a reviewer shows the Jade Roller and Gua Sha Set

    This particular set from Baimei comes with both a jade roller and a gua sha. When used correctly, both are great for depuffing your face and having a soothing at-home facial massage. Many reviewers suggest throwing it in the fridge 10 minutes before you plan to use it for an extra refreshing and relaxing effect!

    Promising reviews "[After using the gua sha], I noticed everything seemed lifted and less puffy after massaging my face per the YouTube videos. To be fair, I noticed a difference just after one use! [For the roller]...I can definitely see how this would feel good after pulling it out of the freezer and I enjoy using it. I can hear my sinus pressure moving as I roll my face out and I definitely feel less congested after. [Overall] I recommend! This was the first TikTok hype product I bought but I noticed a difference after the first use. I was less puffy and more defined." —Dr. Gibbs

    Get it from Amazon for $11.99 (available in six stones).

    40. The Flick Stick winged eyeliner stamp gives you the ~perfect~ cat-eye look in seconds. No need to carve out 15 minutes of your getting-ready routine to create identical, perfectly symmetrical winged liner on your own. This stamp is pretty much a one-and-done type of situation (and I'm here for it).

    reviewer holding the stamp with examples on their left hand
    reviewer with a perfect cat eye after using stamp

    The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty

    Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds

    Get it from Amazon for $14.97 (available in three sizes).

    Reviews have been edited for length and/or clarity.