Can't survive without your phone?
He can't survive without water.
The UNICEF Tap Project 2014
Every day, 1,400 children die from diseases and illnesses directly linked to unsafe water or a lack of sanitation facilities.
768 million people around the world do not have safe, clean water to drink and 2.5 billion people don't have access to a proper toilet. But one in every five people in the world have a smartphone.
The UNICEF Tap Project is a nationwide campaign that is helping to provide clean drinking water to children throughout the world. For every ten minutes you can go without touching your phone, an entire day's worth of clean drinking water will be provided to children who need it to survive.
Giorgio Armani Fragrances, national sponsor of the UNICEF Tap Project, will donate the funding equivalent of one day of water for a child every ten minutes that someone goes without their phone during March 1 - 31st.
So far today 4.4 years of clean drinking water have been raised through the Tap Project.
So let's keep it going!
Take at least ten minutes out of your Twitter, Facebook, and Instagram time today to help provide something so essential to those who live without it.
I'm at an hour and a half. How long can you last?
Donations are also accepted in addition to the challenge:
Just $1 can provide 40 days and $5 can provide 200 days of clean drinking water to one child in need.