Time magazine loves writing about millennials.
In their newest piece, Time tried to make "Hold my avocado" a thing, claiming it's the new "viral" millennial catchphrase.
"Hold my avocado" is the new viral catchphrase millennials have been looking for https://t.co/4mk3lH7V5s
Time based their story off a tweet by Google Venture Partner and millennial spokesperson(?), Ken Norton, who tweeted a joke replacing the phrase "hold my beer" with "hold my avocado".
Millennial: your generation got houses and jobs Boomer: yes but we lived with constant fear of nuclear winter Millennial: hold my avocado
So, naturally, Twitter came for them:
@TIME Someone needs to reply with this, so it might as well be me. . .
@TIME You literally paid someone to write this? QUIT TRYING TO MAKE "MILLENIALS & AVOCADOS" HAPPEN, TIME. IT'S NOT GOING TO HAPPEN.
@TIME
The only time I would tell someone to "hold my avocado" is when I'm preparing a cobb salad.
@TIME
@TIME trump: cnn is fake news time: hold my avocado
@TIME Everyone working for TIME
Time: "Hold my avocado... the catchphrase Millennials have been looking for." Millennials: "Oh, that magazine from the dentist in the 90s."
Meanwhile, some people came up with alternative catchphrases that were more ~on brand~ for millennials:
@Vulcanoco @calum_carson @TIME I prefer "hold my crippling student debt while I enter this economy you've destroyed" but that's just me
@TIME why, was "please match my wages with the rising cost of living" taken?
And, of course, viral memes were in full effect:
@TIME
Art.
@TIME "Viral"
@TIME Actually ...
In short, Time magazine:
@TIME