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A San Francisco Radio Station Has Been Playing Nelly For 18 Straight Hours

God help us all.

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Latino Mix 105.7, a California radio station, has been playing the very important early '00s rap song "Hot in Herre" by Nelly non-stop since at least 3 p.m. on Friday.

View this video on YouTube

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People seem pretty pleased with the station.

Stop whatever you're doing and go to the @LatinoMix1057 website. They've been playing Nelly for 9 consecutive hours. It is incredible.

LostTacoVendor@LostTacoVendor

Stop whatever you're doing and go to the @LatinoMix1057 website. They've been playing Nelly for 9 consecutive hours. It is incredible.

02:53 AM - 15 Mar 14ReplyRetweetFavorite

I almost feel compelled to stay up all night and listen to Nelly just to see how this will all end. Almost.

Douglas Williams@DougWilliams85

I almost feel compelled to stay up all night and listen to Nelly just to see how this will all end. Almost.

02:57 AM - 15 Mar 14ReplyRetweetFavorite

Look, ordinarily I'm not an emotional person. But I feel very close to all of you right now. #Nelly1057

Jeb Lund@Mobute

Look, ordinarily I'm not an emotional person. But I feel very close to all of you right now. #Nelly1057

03:54 AM - 15 Mar 14ReplyRetweetFavorite

#Nelly1057 is the future of commercial radio

maura johnston@maura

#Nelly1057 is the future of commercial radio

11:49 AM - 15 Mar 14ReplyRetweetFavorite

I've been up for 35 minutes and listened to 33 minutes of Hot In Herre #Nelly1057

Drew Shaw@DShaw31

I've been up for 35 minutes and listened to 33 minutes of Hot In Herre #Nelly1057

09:36 AM - 15 Mar 14ReplyRetweetFavorite

can't believe there is nothing on @CNN about #Nelly1057. it's almost like they don't even care about actual news.

Lana Berry@Lana

can't believe there is nothing on @CNN about #Nelly1057. it's almost like they don't even care about actual news.

05:07 AM - 15 Mar 14ReplyRetweetFavorite

Correction: A previous version of this article misstated Hot In Herre as a '90s song. It actually came out in 2002. The author is pretty embarrassed by this because she felt confident in her knowledge of '90s hip-hop, and apologizes profusely for the grave error.

Contact Ali Vingiano at alison.vingiano@buzzfeed.com.

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