Meet Em Ford, a self-taught London-based makeup artist. instagram.com Ford also runs a blog and YouTube channel called My Pale Skin where she talks makeup tutorials... Tap to play GIF Tap to play GIF youtube.com "I started my blog in January 2014," Ford tells BuzzFeed Life. "And after numerous requests from readers, I began my YouTube channel in June 2014." ...and acne. instagram.com "I had relatively clear skin as a teenager and up into my early twenties," Ford says. "But my acne seriously developed in late 2014 — and it was the worst in early 2015." Since starting her blog, Ford has received over 100,000 negative comments about her face. instagram.com Abusive statements like "you look disgusting" and "seriously... has she ever washed her face?" started to appear beneath her YouTube videos. Advertisement So Ford made a video to address the haters. Tap to play GIF Tap to play GIF youtube.com In the video, Ford appears bare-faced while hateful words swirl around her. Then she applies her makeup and notes how comments shift from saying how "ugly" she is to saying how beautiful she is. As if beauty just comes in pastes and powders and charcoals. "At first, it was heartbreaking and incredibly upsetting," Ford says. Tap to play GIF Tap to play GIF youtube.com "But after a while, I realized that as long as I am happy and accepting of myself, it doesn't matter what other people think." Tap to play GIF Tap to play GIF youtube.com As for her blog, she couldn't be prouder. Tap to play GIF Tap to play GIF youtube.com "Before I started my blog, my confidence was at an all-time low," she says. "I had huge self-confidence issues and barely any friends." Advertisement "I've learned to accept my skin on the good days and the bad days," she says. instagram.com "Due to hormones, my acne comes in waves, and in two weeks things may be different," she says. "You could have flawless skin and still not feel good enough if you search for beauty in the wrong places." instagram.com PREACH IT, QUEEN. instagram.com Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!