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Malcolm Turnbull Has Joined Snapchat

There's never been a more exciting time...

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Prime minister Malcolm Turnbull has stayed true to his favourite buzzwords - agile and innovative - by launching his own snapchat account on Friday night.

Facebook: video.php

@TurnbullMalcolm's first snap was a video with assistant immigration minister Wyatt Roy at the Sandstone Pub Hotel in Roy's Queensland electorate of Longman.

Turnbull was encouraged to join Snapchat by his party's youngest MP - despite the fact Roy doesn't have his own public Snapchat.

In the video 25-year-old Roy jokes there's never been a more exciting time to launch a snapchat account at a pub, to which the PM retorts 'they didn't even ask you for your I.D!'

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BuzzFeed News understands that although someone else filmed his first attempt, the PM uploaded it himself and plans to do all his own snaps for the rest of the election campaign.

Great to have a drink with Lucy and @Wyatt_MP after 'Politics in the Pub'

After playing around with it for a few hours, Turnbull is reportedly "a natural" but isn't a fan of how short snap videos are.

A record 1.66 million people under the age of 25 have enrolled to vote in next month's federal election. The two men vying for the top jobs have been warned by their parties that if they ignore younger voters, they do so at their own peril.

Twitter: @Wraiyth

Surveys this week by Youth Action and the Australian Research Alliance for Children and Youth have found the majority of young people are undecided about who they'll vote for on July 2

So what's the best way to target da yoof? Social media.

Malcolm Turnbull has more followers than Bill Shorten on Facebook (290k v 128k), Twitter (621k v 143k) and Instagram (60k v 7k), and will be the first major leader to launch a Snapchat account.

The social media app says there are more than three million users snapping in Australia, and 80 per cent of them are under 35.

That's three million Australians ready for politicians to slide into their chats.

The PM's social media move comes a few days after he announced plans for Australia’s first ever online-only election debate to be hosted by Facebook and news.com.au.

Lukas Coch / AAPIMAGE

“What I can say is that we’ve reached agreement - subject to Mr Shorten participating of course - we’ve reached agreement with news.com.au and Facebook to hold the first online leaders’ debate,” said Turnbull.

“These are the platforms that many people, many would say most Australians see most of their media or news on. I think it’s important that we have an innovative election and use the platforms that Australians use.”

BuzzFeed News understands Roy taught him how to use filters, so fingers crossed we see some quality content soon.

@MarkDiStef "answering the questions actually asked? No, here's my talking points instead"

This snapchat filter was MADE for Malcolm Turnbull

Alice Workman is a political reporter for BuzzFeed News and is based in Canberra.

Contact Alice Workman at alice.workman@buzzfeed.com.

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