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Politicians Discover Snapchat Filters, Instantly Make Them Uncool

Pulling out all the snaps.

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Politicians have finally discovered last year's biggest trend in social media - Snapchat geofilters.

Australian Greens / Snapchat / Via Australian Greens / Snapchat

Geofilters are location specific graphics that Snapchat users can superimpose over their own photos and videos.

The Liberal party, Labor and the Greens have each launched a series of custom Snapchat geofilters a week out from election day.

Malcolm Turnbull / Snapchat / Via Mark Di Stefano / BuzzFeed

The Liberal party's filter was available to snappers on Sunday morning in the inner-west Sydney electorate of Reid to coincide with the party's campaign launch. It read "Stick To The Plan: Liberal Launch" with a Liberal logo, all in the party's signature royal blue.

Labor also sneakily launched their first snap geofilter on Sunday in Reid, so anyone at the Liberal party launch could swipe right and see their Medicare themed filter. It features a cartoon woman in a red Labor t-shirt holding a Medicare placard with the slogan "Save Medicare, Vote Labor".

The Greens went slightly bigger with their foray into Snapchat advertising. On Saturday night between 8 and11pm, users in four Melbourne electorates had the option of adding "I'm Voting For" filters to their photos and videos.

Australian Greens / Snapchat

The four marginal inner-city electorates targeted were Batman, Higgins, Wills and Melbourne Ports, which include Melbourne's popular night-life areas of High St, Northcote; Chapel St, South Yarra; Sydney Rd, Brunsick and Fitzroy St in St Kilda.

Dog-face filters and face-swaps might seem trivial to some politicians, but Jason Ball told BuzzFeed News it's a more successful way to attract younger voters than a TV ad or newspaper op-ed.

Jason Ball / Snapchat

"I know that many people around my age are on Snapchat and we also know that young people are more likely to vote progressively. It’s a no-brainer," Jason Ball said.

The 28-year-old candidate for Higgins is a self professed "epic Snapchat user", daily documenting his campaign and snapchatting with family and friends.

A record 1.66 million people under the age of 25 have enrolled to vote in next month’s federal election and surveys has found the majority of young people are undecided about who they’ll vote for on July 2.

Twitter: @Wraiyth

Snapchat says they have more than three million users in Australia, and 80% of them are under 35.

That’s three million Australians ready for politicians to slide into their snaps.

Prime minister Malcolm Turnbull launched his own Snapchat account a few weeks ago, but Labor leader Bill Shorten has vehemently said he's not interested in joining.

No party has released Snapchat engagement figures but Greens staffers say they were overwhelmed by the social media response, and will look at doing it again on election day.

Alice Workman is a political reporter for BuzzFeed News and is based in Canberra.

Contact Alice Workman at

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