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    33 Holy Grail Beauty Products That People Actually Swear By

    A bunch of them are under $15!

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A stick of Maybelline concealer that'll trick people into thinking you got a full night of sleep, even when you're battling insomnia (it me). Reviewers say it has killer coverage and can be used on blemishes, too.

    Kayla Suazo / BuzzFeed

    "I still don’t know how a $9 tube of concealer (I use the Neutralizer shade) beats out the more expensive ones I have stuffed into my vanity, but it does. It’s not too creamy or thick, yet it still gives solid coverage without the cake-y feeling. It blends incredibly well with every foundation I wear (not at the same time, LOL) — and I have a lot of foundations." —Kayla Suazo

    Get it on Amazon Canada for $9.09+. Available in 20 shades.

    2. A pair of self-warming hand masks, if your digits could use a little TLC and hand cream just isn't cutting it. They're packed with a hydrating coconut-infused serum that'll give your skin a much-needed dose of moisture and combat calluses and dry patches, too.

    A person wearing a large glove on their hand
    Kaysey Davis/BuzzFeed

    "My hands have been really dry lately, so I decided to treat myself to a hand mask. The gloves feel a little cold at first, but the sticker tabs at the wrists help seal the ends. And once they’re sealed, the heat from your hands make the mask super warm and help the serum sink deeper into your skin. I left them on for about 15 minutes and my hands were so soft afterward." —Kaysey Davis

    Get it from SkinStore for $14.30.

    3. A pack of Cosrx pimple patches that'll suck the gross stuff right out of your zits, saving you from poking, prodding, and irritating your face. Reviewers say they work miracles on cystic acne and love that foundation and concealer glide right over them.

    Brittany Barber/BuzzFeed

    "I found these during one of those weird Insta dives where I watch people pop their pimples and pull out ingrown hairs. I know, it's disgusting, but sometimes I just can't help but watch. These Cosrx patches kept catching my eye, so I finally caved and bought a pack. They're wildly inexpensive, so I thought, what do I have to lose? And dang. I can't believe how much power these little stickers have! They exceeded all expectations, and now I have to repurchase them every time I'm running low. I apologize for the gnarly photo, but it was necessary." —Brittany Barber

    Get a pack of 24 from Amazon Canada for $11.90. Also available in larger packs.

    4. A jar of cult-favourite Aztec Secret bentonite clay mask that will suck every last bit of gunk out of your pores in under 20 minutes (and make you look like a swamp monster). You can also use it as a spot treatment, if you don't want to cover your whole face.

    Alice Prendergast / Via BuzzFeed

    This mask is made of bentonite clay and it sucks everything out of your pores – like, EVERYTHING. Using it is simple: you mix the powdery clay with equal parts water or apple cider vinegar (I like to do a combo of the two), and apply it to your face as you would any other face mask. When this stuff starts to dry you are in for an experience. It freezes your face in place and tightens up every pore, and makes you seriously look like a lizard queen (see above photo for reference). I’ll be honest with you, the feeling is not that pleasant, but hold on – the end result is worth it. You can also just do spot treatments if you don't want to cover your whole face. Check out our full review of the Aztec Secret mask to see before and after pics.

    Get it on Amazon Canada for $11.63. Also available in a larger size.

    5. A Tower 28 lip jelly, if you're tired of the matte lip trend and prefer the look of a plumper, juicier pout. The formula is oil based, meaning you won't have to deal with the dreaded stickiness of a traditional gloss.

    Alice Prendergast / Via BuzzFeed

    Until recently, I was not a gloss gal. In fact, I was not a lip product gal at all (besides balm). But let me tell you, things have changed! I am obsessed with these lip jellies. They keep my cracked, chapped lips soothed and the colours are great. I am not lying when I say I am going to purchase every single one because they are so dang pretty.

    Get it from Sephora Canada for $18. Available in ten colours.

    6. A jar of Neutrogena Hydro Boost Face Moisturizer that's formulated for extra-dry skin and will give your face the moisture it's desperately wanted and needed all winter. It's super light, so it won't make your face feel congested like heavier creams.

    Kayla Suazo / BuzzFeed

    "I typically get dry patches of skin on my forehead and nose year-round, but if I am diligent about applying this gel-cream, they go away rather quickly. It also makes my face look bright and glow-y, and I feel radiant on the days when I'm secretly dead-exhausted. And because I tend to deal with dry skin throughout the entire year — even in the summer — I plan to keep this in my regimen. Another thing I love about it is how a little goes a loooong way. It's a lightweight gel, so a small dollop can cover my entire face and I don't feel like I just caked on a heavy lotion. I truly can't recommend this product enough. It's time to finally say g'bye to dry, flaky skin." —Kayla Suazo

    Get it on Amazon Canada for $12.79.

    7. Or, if you're in the market for something a bit bougier, a tub of Glamglow Waterburst Hydrated Glow Moisturizer that'll deliver up to three days of moisture without feeling heavy. It's also great for skincare newbies who don't want to pack on layers of serums and oils, because this baby does it all.

    Nina Mohan / BuzzFeed

    "Truthfully, I’ve never been that ~into~ skincare. My 'routine' consists of me washing my face with water, and sometimes I forget to even do that. I just hate the feeling of layers of things on my face! My face has been drier this season than it’s ever been in my life, so I had to find a good moisturizer and this one from GlamGlow does the trick. It’s sooo light, it really feels like my skin just drinks it up. And it makes me feel super glowy! I’ve stopped wearing foundation in my day-to-day makeup routine, and this gives my skin a beautiful aura of dewiness. Plus, you only need to use a tiny bit to feel the full effect. I. AM. OBSESSED." —Nina Mohan

    Get it on Sephora Canada $66.

    8. This magical Revlon one-step styler that'll dry, volumize, and style your tresses all in one go. Now you won't need to mess around with a thousand hair tools when you're running late.

    May Ning/BuzzFeed

    "If you hold it near your roots, you'll get more volume. If you pull it all the way through, you'll get a nice straightening effect. I personally like to roll it inwards for that tapered look. The round brush head is super handy, and I've even managed to get some pretty waves when I wrap my hair around it and leave it for a few seconds." —May Ning

    Get it on Amazon Canada for $59.99+. Available in five colours.

    9. A bottle of The Ordinary Niacinamide 10% + Zinc 1% solution that'll help banish annoying breakouts and balance your skin. If hormonal zits are your worst enemy, consider this your knight in shining armour.

    Alice Prendergast / Via BuzzFeed

    I thought I'd gotten rid of my hormonal acne but hahaha joke's on me, it reared its ugly head again in 2020 (honestly, very appropriate for the past year). This solution balances sebum and clears congested pores, leaving my skin with not but one zit, even when Aunt Flow rolls into town. It also takes, like, five seconds to sink in, so I can happily continue on with my skincare routine right after applying it.

    Get it from Sephora Canada for $5.90.

    10. And a bottle of Verb Ghost Oil that's infused with bamboo extract, moringa seed oil, and argan oil to strengthen your locks and minimize frizz. It's thicker than most hair serums, and delivers some serious hydrating results with just a few pumps.

    Alice Prendergast / Via BuzzFeed

    When I bleached my hair, it was completely busted. It broke every time I brushed it and basically looked like one of those tumbleweeds you see in an old western movie every time I blowdried it — until I found this. It's thicker than most oils (a bit lighter than the consistency of gel) and combs through hair like a dream. It packs in moisture like nobody's business and also smells freaking amazing.

    Get it from Sephora Canada for $20 or from Amazon Canada for $18.99.

    11. A pair of handy skincare applicators that'll make applying any mask, face cream, or moisturizer a less messy experience. Plus, they'll save you from transferring gross bacteria from your hands to your face (nobody wants that!).

    Kaysey Davis/BuzzFeed

    "I love face masks, but applying them with my fingers can get a little messy. These applicators have made it dramatically easier and faster to shellac my face with my favourite clay mask, so I can actually sit back and relax instead of cleaning up my hands. The silicone tip also makes it easy to spread my masks on my face, so I'm not using as much product. It's basically a spatula for your face. They're great for my gel face masks, which tend to be a little more liquid and harder to apply. I also like using them when I'm using multiple masks. I have more control over where the product goes and they're super easy to clean afterward." —Kaysey Davis

    Get a two-pack from Amazon Canada for $3.99.

    12. A liquid eyeliner pen from Rare Beauty that'll help you achieve a cat eye that's sharp as a knife (thanks, Selena). It'll stay put all day long, so you won't have to worry about one wing magically vanishing while you're out and about.

    Alice Prendergast / Via BuzzFeed

    I wear liquid eyeliner every single day (yes, even in quarantine), so I consider myself a connoisseur when it comes to this stuff. I find most liners fade or bleed throughout the day, but this one definitely does not. The felt tip makes it a cinch to apply, so you can achieve a wing in one easy swoop.

    Get it from Sephora Canada for $25.

    13. A tube of Supergoop's Unseen Sunscreen that'll protect your precious skin from the sun's harsh rays, without giving you a breakout. It's super smooth, non greasy, lightweight, and won't clog your pores.

    A person holding the tube of sunscreen
    Maitland Quitmeyer / Via Buzzfeed

    "I only started using this a few months ago, but so far I really like it. Its sunscreen is clear, with the texture of a primer, so it doesn't feel like you're slathering your face in... well, goop. It melts right into the skin, creating a perfect canvas for any makeup to go on top of it. Aaaand it hasn't made me break out *at all*, which is basically a little miracle. AAAAAND it helps my makeup look even better. That's what we call a win/win." —Maitland Quitmeyer

    Get it on from Sephora Canada for $45.

    14. A gel brow pencil from MILK makeup that'll help you achieve the fluffy brows you've always dreamed of having, but lack the hair for. The opposite end of the pencil is a spoolie, so you can easily brush away any harsh lines.

    Rebecca O'Connell / BuzzFeed

    "The oily pencil gives brows a prominent, matte look that appears natural but bold. It's also super waterproof, so I can jump in the pool and come out without leaving my eyebrows in the water. I'm currently sipping on the lightest colour, Pale Ale, but I might be brave and get the Pilsner shade next. I'm just so relieved to finally have natural-looking eyebrows that people can actually see. I really recommend this pencil for people who want to colour in their brows once in the morning and then forget about them for the rest of day. It stays on so well!" —Rebecca O'Connell

    Get it from Sephora Canada for $24. Available in three shades.

    15. This Tower 28 lip and cheek tint that's creamy, dreamy, and downright gorgeous. It's formulated with aloe vera extract, so it'll actually hydrate your skin, instead of leaving it looking cake-y.

    A person holding the blush with two swatches on their arm
    Alice Prendergast / Via BuzzFeed

    I find powder blushes extremely hard to work with, so creamy alternatives like this one are an absolute blessing in my books. This one looks super intimidating in the pan, but once you blend it out, it looks surprisingly natural. I love that you can also use it on your lips as a tint, so I don't have to pack my makeup bag with a ton of different products. It has a balmy texture, so it doesn't dry out my pout, either.

    Get it from Sephora Canada for $26. Available in six colours.

    16. This Elizavecca Milky Piggy Carbonated Bubble Clay Mask that'll fizz up to gently massage any build-up out of your pores. You'll actually be able to feel the oil leaving your skin, which I'm pretty sure is something that all acne-afflicted people want to experience.

    Lara Parker / Via BuzzFeed

    "This face mask was awesome. It was fun, didn't take long, and it's fun as hell to Snapchat. What else could you ask for in a face mask? It also left my face feeling amazing. My skin was a little red after, which I actually didn't mind, because it hadn't felt that clean in weeks. The next morning when I woke up the redness was completely faded and I just felt... cleaner. I would definitely use this again!" —Lara Parker

    Get it on Amazon Canada for $13.99.

    17. This Laneige lip mask that'll save your lips from feeling like sandpaper. You can wear it as a mask overnight or as a heftier balm in the day, if your lips are totally parched.

    A person holding a small jar with a lip mask inside
    Sohan Judge / BuzzFeed

    "This sleeping mask was a gift, but I’ve used it every day since I got it a year ago. Not only does it smell so damn good, but it keeps your lips feeling hydrated all night long. The best part about it is that it lasts FOREVER. I’ve had it for longer than a year now and there’s still so much product left in the pot. Also, it looks super cute sitting on my bed side table." —Sohan Judge

    Get it from Sephora Canada for $26. Available in five scents.

    18. A lengthening Ilia mascara that'll make your lashes look like tiny spider legs (in a good way). It's loaded with shea butter and beeswax, so it'll keep your lashes hydrated and healthy, too.

    A person before using the mascara and the same person after putting it on, with visibly longer eyelashes
    Brittany Barber/BuzzFeed

    "This mascara feels like it actually conditions my lashes when I have it on, and never feels crispy or clunky (like some do). Like, have you ever put on mascara and thought, frig, this is why my eyelashes are stunted? Yeah, that does NOT happen with this one, whatsoever. The fact that it's made with beeswax and shea butter makes me feel like I'm giving my lashes a little TLC, even though I'm wearing makeup. It also comes off super easily at night, which is great when I'm feeling lazy and don't want to deal with a full-on scrub down. And the results? The length it gives is no joke! I'm obsessed." —Brittany Barber

    Get it from Sephora Canada for $37. Also available in a mini size.

    19. These Skyn Iceland gel eye masks that'll help de-puff your under-eye area and reduce dark circles, too. They have a cooling effect, so they may help wake you up on an early morning (or after a hangover).

    Jennifer Tonti / Via BuzzFeed

    "They're formulated with ginkgo biloba leaf extract, which helps reduce puffiness! (plus it's super fun to say hehe). While I was doing all the other steps in my routine, I put these in the fridge to give them even more of a cooling effect by the time I put them on!" —Jennifer Tonti

    Get a pack of four pairs on Sephora Canada for $21. Also available in a larger pack.

    20. A pair of beauty product spatulas that'll help you get every last bit of product out of your makeup containers. Gone are the days of throwing out half of your $72 holy grail foundation before it's even done.

    Kaysey Davis/BuzzFeed

    "The regular spatula is great for medium to large-sized bottles like lotion, shampoo, or conditioner. It's long enough to get to the bottom of the containers and the end of the handle is on an angle so you have more control. The mini spatula is perfect for makeup bottles. I used it all the time when the pump on one of my serum bottles stopped working. I figure after using these spatulas for a few months, I've probably saved more than a few loonies and toonies on makeup and skincare. Plus, it's super satisfying to see how much product comes out. I knew there was more in there!" —Kaysey Davis

    Get a two-pack from Amazon Canada for $8.45. Available in three colours.

    21. A set of transparent, coiled hair ties that'll keep your hair free of crazy crimps and tangles, and won't cause breakage when you slide them off. They also look cuter than classic hair ties when you rock them on your wrists.

    A hand holding several of the clear, coiled hair ties
    Alice Prendergast/BuzzFeed

    "When it comes to hair ties, I'm a pretty picky person. I hate the classic ties that dig into your wrists and I wouldn't be caught dead with a regular o'l elastic in my ponytail. However, my hair is super fine, meaning it slips out of almost anything I put in it, so just any old alternative won't do. Insert: Kitsch hair ties. These coiled ties wrap around my tresses and actually stay put until I'm ready to let down my locks (you know, like Rapunzel). Also, they don't leave indents in my hair, which is a blessing since my hair is very prone to getting bent out of shape." —Alice Prendergast

    Get a set of eight from Amazon Canada for $9.99.

    22. A tub of Mario Badescu silver powder that'll suck the gross stuff right out of your pores. It's made of natural ingredients, including kaolin clay, zinc oxide, and calcium carbonate that'll help shrink the appearance of your pores and mattify your complexion.

    Victoria Kuglin/BuzzFeed

    "Because I have reactive skin, I read a TON about this powder before I tested it, and hearing that it's made of naturally-derived ingredients definitely put my mind at ease. Using it was incredibly easy, too! It's as simple as dipping a wet cotton ball into the product and dabbing it onto any patches of clogged pores or oily skin. I felt it work almost immediately. There's a slight tingly sensation as the product dries on the skin, but I didn't notice any irritation, itchiness, or reaction at all. I left it on for the requisite 10 minutes, then wiped it off with a toner-soaked cotton pad. And y'all. My nose — a breeding ground for blackheads for the last decade — looked brand-spankin'-new." —Victoria Kuglin

    Get it from Sephora Canada for $16 or or from Amazon Canada for $15.70.

    23. A tube of hair-repairing treatment mask that'll bring your poor, over-styled tresses back from the dead. It's great if you've been going crazy with heat tools or coloured your hair a few too many times.

    Bek O'Connell / Via BuzzFeed

    "This repairing hair treatment works just like a hair mask. You wash your hair, and then apply the treatment to your hair and let sit for 5–15 minutes. It's in a little squeeze bottle, which is a huge plus because I hate having to scoop product out of a jar while I'm in the shower. The scent is nice without being overwhelming. After rinsing this out, I can feel a noticeable difference right away. My hair, once unruly and dry, now feels like silk. I can't stop touching it; it feels like I stole someone else's hair. My fuzzy puff of hair has relaxed into loose waves and each strand just feels considerably healthier. I can't believe the results after just two uses. I'm ready to start a very active Elizavecca fan club if anyone else is looking to join. —Bek O' Connell

    Get it on Amazon Canada for $14.69.

    24. A dual-ended tube of e.l.f. lash and brow gel that'll help you achieve a "no-makeup" makeup look in seconds. It's not sticky at all, but will lift your brow hairs and lashes to the high heavens and keep them there all day long.

    Alice Prendergast / Via BuzzFeed

    This is my favourite quick-fix product for when I want to feel a little bit more put together, but don't want to go all out with my 52-step beauty routine. It also doesn't leave my hairs feeling crispy or flake off after a few hours of wear.

    Get it on Amazon Canada for $2.97.

    25. A bottle of balancing Ole Henriksen toner that'll give you a fresh face without stripping your skin or leaving it feeling tight. I react to most toners, but this one keeps my pores happy and my face zit free.

    A person holding the toner in front of a brick wall
    Alice Prendergast / Via BuzzFeed

    I used to have a real love/hate relationship with toners, but when I stumbled upon this gem, a moved fully into the 'love' camp. It does exactly what it claims to do: control oil. Even around my time of the month (which is when it tends to be at its worst), my skin stays pretty balanced. Other pluses? It doesn't have that alcohol-y smell like a lot of toners do and feels a little more moisturizing. My skin also doesn't have that uncomfortable tight feeling after I use it either, which is great.

    Get it on Sephora Canada for $38.

    26. A tub of Briogeo Scalp Revival micro-exfoliating shampoo that's packed with coconut oil and charcoal to banish built-up product and dry skin like a dream. Buh-bye, dandruff!

    @briogeo / Via

    "I thought this was going to be gimmicky and leave my strands feeling dirty and lifeless, but let me tell you — I WAS WRONG, OKAY? As someone who uses products in her hair on the daily, it has changed the game for me. It removes dry skin and product build-up so easily, and it has a cooling minty smell that makes me feel tingly from head to toe." —Victoria Kuglin

    Get it from Sephora Canada for $54.

    27. This budget-friendly nail cream that'll make your talons longer and stronger than ever before. It can also be used to moisturize your hands and dry, calloused feet, if that's something you struggle with.

    A person holding a tub of nail cream
    Alice Prendergast / Via BuzzFeed

    I bought this because the winter got the best of my nails, leaving me with hangnails galore. I actually saw results after one use, and now my nails are tough enough to not break every time I crack open my laptop and start typing (an actual problem I was having).

    Get it on Amazon Canada for $12.99. Also available in a larger size.

    28. This weightless foundation from Rare Beauty that has the texture of a serum — it’ll actually let your skin breathe. It has an oversized doe-foot applicator that'll save you from over applying and wasting precious drops of product.

    Alice Prendergast / Via BuzzFeed

    I do not have perfect skin, so I love a good foundation. This one is super lightweight and feels more like skincare than it does makeup. It has a serum-like texture that glides on and doesn't dry before I have time to blend it out. It's also super buildable, so I can go for light coverage on a good skin day or heavy coverage when my pores look like angry volcanos.

    Get it from Sephora Canada for $38. Available in 48 shades.

    29. A tub of Sol de Janeiro Brazilian Bum Bum Cream that smells like a vacation and will help combat the negative effects winter weather has on skin (aka dullness and dryness). Just slather it on and soak in the sweet scents and moisture.

    Brittany Barber/BuzzFeed

    "I cannot get enough of this stuff. It's so thick and luxurious, I feel like a literal queen every time I slather it on. And the SMELL. It's sweet and spicy, and has become my (and my bf's) favourite scent, ever. I love the subtle glow it leaves behind, too. Nothing too extravagant, but a soft shimmery trail that reminds me of lounging on a tropical beach." —Brittany Barber

    Get it on Sephora Canada for $59. Also available in a mini size.

    30. A hair diffuser that'll attach right to your blow dryer and help you achieve the bounciest curls ever. The ultra-wide face will allow you to style your hair in larger chunks, so it won't take eons to get every tousled twirl just right.

    A before and after showing that the diffuser makes Brittany's hair waves much more defined and bouncy
    Brittany Barber/BuzzFeed

    "This diffuser attachment has forever changed the way I style my hair. Naturally, my hair is kind of wavy — but with this baby (and a dollop of Bumble and Bumble’s curl-defining cream), my limp waves turn into bouncy locks I never even knew I was capable of (without a curling wand). I’ve tried other diffusers before, but what sold me on this one is how big it is. It lets me dry my hair in just two sections — which saves me time and effort, and prevents my curls from looking stringy and separated. I realized only after I bought it that I forgot to measure the diameter of my blowdryer. Luckily, this thing is adjustable — you just twist the top of it to make the attachment point bigger or smaller." —Brittany Barber

    Get it on Amazon Canada for $23.99. Available in two colours.

    31. This gel leave-on mask that'll work its magic while you're snoozin' the night away. It's super lightweight and will give your skin the moisture it needs in these dry and trying times.

    Victoria holds up a jar of the mask against her face with her eyes closed happily
    Victoria Kuglin/BuzzFeed

    "Even though you could use it as an intense daily moisturizer, I prefer to apply it weekly before bed. By the time my alarm goes off, my complexion looks bouncy and glassy — plus, it's one of the few masks that hasn't caused annoying breakouts on my skin. Because you don't need to apply much, one jar could last you several months, which is great if you don't feel like blowing your whole paycheque on skincare." —Victoria Kuglin

    Get it from Biotherm for $69.

    32. A tube of Cosrx gel cleanser that'll leave your face feeling squeaky clean, without getting rid of its natural oils (you need those)! It smells a little medicinal, but it works actual magic when it comes to getting gunk out of your pores.

    A person holding the tube in front of a puzzle
    Alice Prendergast / Via

    "I don't love the smell of this stuff, but it really does make my skin feel squeaky clean. I have pretty sensitive skin, and it doesn't cause any irritation. Plus, the price point is much lower than the stuff I typically buy, which my wallet absolutely loves me for." —Alice Prendergast

    Get it on Amazon Canada for $14.99.

    33. And finally, a tub of Coco & Eve Like a Virgin Hair Masque that'll make your locks sleeker and shinier than ever. It comes with a tangle tamer brush that'll help you evenly distribute the product, so you don't end up with any dry patches.

    Maitland Quitmeyer / BuzzFeed

    "I have never ever had such results blowing out my own hair. Idk if I've *ever* seen my hair so shiny. Look at how it catches the light! I could not stop touching my hair, twirling and running my fingers through it without catching on any knots, frayed bits, or fried bits. AND THE SMELL. You guys, when I first used this, I would literally wake up in the middle of the night to adjust my pillow, consciously think 'wow my hair smells so good' and then go back to sleep. My hair looked healthier, felt healthier, and styled surprisingly easily. And while I have a lot of hair, I've used it a couple times and still have several uses left in the jar. Almost $60 might seem steep, but wow wow wow, this is the most effective hair mask I've tried to date.—Maitland Quitmeyer

    Get it on Amazon Canada for $57.90 (originally $64.90).

    You after all your new products arrive:


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