Spider-Man diapers

A few years ago Pampers had boys diapers with Spider-Man on them.

It was kind of weird to see Spider-Man or any other superhero on diapers or any other baby product. these came out around the time that Spider-Man 2 was out in heathers. So was Pampers trying to promote the then new Spider-Man movie? or were they just getting younger boys more interested Spidey?

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