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When Fashion Meets Vodka: An Absolut Campaign Retrospective

For over 30 years now, the liquor brand has collaborated with fashion industry bigwigs on amazing ad campaigns and promotions.. Patsy Stone would be ecstatic, even though she's a Stoli fan.

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Absolut and British fashion designer Kitty Joseph are currently collaborating on a special collection to mark the brand's new "Originality" bottles.

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Here's a video showcasing Joseph's work — which mimic the special "Originality" designs, each featuring some cobalt blue (Absolut's signature color) liquid dribbled into the molten glass during each bottle's formation. There are 4 million "Originality" bottles total, each unique in their own special drippy way.

In a special exhibition with i-D magazine and the Barbican Museum in London, designers worked on Absolut shoes.

And then stored them in a fridge, I guess. (That's the sort of thing Vivienne Westwood would do.)

And let's not forget the ads featuring contestants from RuPaul's Drag Race. Because there's Fashion (with a capital "F") on display throughout.

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All images courtesy of Absolut, via absolutad.com.

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