Style

Abraham Lincoln Is A Hipster Now, Apparently

G.H. Bass & Co. re-imagine the penny, but WITH PLAID. You might say this makes no cents.

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Enjoy the abstract new campaign from classic footwear brand G.H. Bass & Co: Shiny new Bushwick resident Abraham "call me Abe, dude" Lincoln resplendent in lumberjack plaid and an unkempt beard.

Courtesy of http://G.H. Bass & Co.

"Abe" also plays the harmonica — you can just tell.

AND IS THIS A THRIFT STORE-PURCHASED HAWAIIAN SHIRT? Why, I think it is.

Courtesy of http://G.H. Bass & Co.

So prototypically hip that it's square even though the coin in question is circular. It's a paradox, really.