Hong Kong-based Christina Dean founded Redress, an eco-friendly, fashion-focussed non-governmental organization in 2007.
Redress aims to promote greater environmental sustainability in the fashion industry by reducing pollution, downsizing waste and lowering the energy consumption laid out for the recycling/disposal of discarded clothing and textiles. As part of her fashion activism, Dean is currently fronting a year-long campaign called "The 365 Challenge." That challenge sees her wearing "100% dumped and donated secondhand clothes" and nothing else for the duration of 2013. (Apart from her own underwear/shoes, which seems like a fair, not to mention sensible, concession.) The project aims to further promote sustainable fashion, reduce textile waste and illustrate the many ways good-quality clothing can be re-worn.
Each month, a stylist helps Dean put together looks from the recycled clothing she's found — think of it like enlisting the services of a personal shopper while dumpster diving. Sometimes there's a clever theme at hand: be it looks inspired by designer trends repurposed, DIY wizardry, or just the timeless little black dress worn lots of different ways. Read more about the venture here; there's also a handy video explaining all below: