This Picture Will Haunt Tony Abbott For Years To Come

    Of all the signs in all the shops in all the shopping centres, he had to stand in front of this one.

    Alex Lee
    by Alex Lee

    BuzzFeed News Reporter, Australia

    When you're the focus of constant media attention, being followed by a horde of photographers as you tour local shopping centres, every shot counts. But especially this one.

    Mick Tsikas / AAPIMAGE

    Prime minister Tony Abbott was on his way to visit a butchers shop at Kippax Fair in Canberra on Thursday, when he was snapped standing in front of The Reject Shop.

    It's almost too easy.

    In the distance you can hear the rumble of the hot takes, as they start stampeding down the Twitter mountain.

    AUSTRALIA VS ABBOTT @AntiAbbottAust

    #auspol TRYING TO SELL TONY ABBOTT TO THE REJECT SHOP THEY ALSO REJECTED HIM #TheReject

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    Nailed it.

    Nick @NSunners

    Reject shop. Abbott doesn't belong in many places - but he sure does there #auspol

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    Tim @Tim_Beshara

    Oh I get it. Tony Abbott is a reject because he stood in front of a Reject Shop line.

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    Fairfax journalist Heath Aston pointed out that Labor has fallen into the Reject Shop trap before

    Heath Aston @HeathJAston

    In the name of fair and balanced Tweeterlism

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    But one thing's for sure, someone in the PM's media office is sweating pretty hard right now.

    Mick Tsikas / AAPIMAGE

    And the slogan in the background is looking like a valuable piece of advice for Tony Abbott's minders right about now.

    Mick Tsikas / AAP IMAGE