Facebook's Notifications Are Out Of Control

Click, click, click, tap, tap, tap, share, share, share.

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It only works if you share stuff inside it.

And it started doing this new thing where it tells you how many days in a row you've shared.

Facebook is also letting our friends know when we post — probably so they engage and make us feel better about posting, so we post more.

Really proud of my friend @hamiltonnolan today

Other Facebook products, like Messenger, use a similar approach.

“We’re always looking for ways to help people share and connect on Facebook. Notifications are one of the ways we do this," a Facebook spokesperson told BuzzFeed News.

Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.

Contact Alex Kantrowitz at

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