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Facebook's Notifications Are Out Of Control

Click, click, click, tap, tap, tap, share, share, share.

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This is Facebook.

It only works if you share stuff inside it.

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No sharing, no Facebook

Yes sharing, happy Facebook

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So Facebook really wants us post stuff.

And it started doing this new thing where it tells you how many days in a row you've shared.

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To encourage you to feed its feed

Thanks for the reminder, I guess?

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Lord. Have. Mercy.

People are certainly, uhhh, responding.

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Facebook is also letting our friends know when we post — probably so they engage and make us feel better about posting, so we post more.

Really proud of my friend @hamiltonnolan today

Yeeeesh

Other Facebook products, like Messenger, use a similar approach.


Feels good, doesn't it?

“We’re always looking for ways to help people share and connect on Facebook. Notifications are one of the ways we do this," a Facebook spokesperson told BuzzFeed News.


Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.

Contact Alex Kantrowitz at alex.kantrowitz@buzzfeed.com.

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