For years, bearded men have longingly watched their clean-shaven counterparts enjoy the service of a subscription company that sends them razors every month for just $1 (plus $2 shipping and handling).
Reached via phone in what he called a "bad ass restaurant" in Berlin, the man in the video above, who gave his name as "Chris, the mystery dude, man" (but is likely entrepreneur Chris Stoikos), said Dollar Beard Club launched two days ago and has already signed up 2,000 subscribers — each paying an average price of $15 to $20 per month for its products.
Asked about the possibility of litigation from Dollar Shave Club, Chris said he's not worried. "We did our due diligence before we started," he said.
Dollar Shave Club declined to comment.
Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.
Contact Alex Kantrowitz at firstname.lastname@example.org.
Got a confidential tip? Submit it here.