There's something a little different about Nick Rialdi's Vine account.
It starts out with some fairly standard Vine stuff...
But the more you watch the more you realize there's something else going on.
What's up with the creepy hotel he's staying at?
And why is it so cold all the time?
WTF happened here?
and where the hell did that come from?
JESUS TAPDANCING CHRIST WHAT WAS THAT?
As it turns out, Nick Rialdi doesn't exist.
His Vine profile is a creation of director Zachary Donohue, who filmed the story for The Crypt, Eli Roth's new viral horror app.
The idea of a Vine-based horror story drawn from both the jump-scare internet brand of horror and the "found footage" genre, which has here been updated with a social media twist.
Donohue told BuzzFeed that he chose to make a horror movie on Vine because "[it] was such a great way to create something in a short timespan and have it up there for people to see almost immediately."