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14 Male Celebrities Totally Rocking Joey's "Ichiban" Lipstick For Men

This should definitely be a thing.

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Remember in Friends, when Joey got an acting gig advertising "Ichiban" – a Japanese brand of lipstick for men?

Warner Bros / Via wheretoget.it

Sadly, the trend never caught on – but these male celebs prove that maybe now, the time is finally right.

Warner Bros

1. Ryan Gosling

Stephen Lovekin / Getty / Alex Finnis / BuzzFeed
Stephen Lovekin / Getty / Alex Finnis / BuzzFeed
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Stephen Lovekin / Getty / Alex Finnis / BuzzFeed

2. Drake

Jason Merritt / Getty / Alex Finnis / BuzzFeed
Jason Merritt / Getty / Alex Finnis / BuzzFeed
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Jason Merritt / Getty / Alex Finnis / BuzzFeed

3. Zayn Malik

Kevin Winter / Getty / Alex Finnis / BuzzFeed
Kevin Winter / Getty / Alex Finnis / BuzzFeed
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Kevin Winter / Getty / Alex Finnis / BuzzFeed

4. Chris Pratt

Dimitrios Kambouris / Getty / Alex Finnis / BuzzFeed
Dimitrios Kambouris / Getty / Alex Finnis / BuzzFeed
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Dimitrios Kambouris / Getty / Alex Finnis / BuzzFeed

5. Jared Leto

Kevin Winter / Getty / Alex Finnis / BuzzFeed
Kevin Winter / Getty / Alex Finnis / BuzzFeed
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Kevin Winter / Getty / Alex Finnis / BuzzFeed

6. Kanye West

Chelsea Lauren / Getty / Alex Finnis / BuzzFeed
Chelsea Lauren / Getty / Alex Finnis / BuzzFeed
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Chelsea Lauren / Getty / Alex Finnis / BuzzFeed

7. Kit Harington

Rob Kim / Getty / Alex Finnis / BuzzFeed
Rob Kim / Getty / Alex Finnis / BuzzFeed
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Rob Kim / Getty / Alex Finnis / BuzzFeed

8. Benedict Cumberbatch

Frederick M Brown / Getty / Alex Finnis / BuzzFeed
Frederick M Brown / Getty / Alex Finnis / BuzzFeed
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Frederick M Brown / Getty / Alex Finnis / BuzzFeed

9. David Beckham

Dave Kotinsky / Getty / Alex Finnis / BuzzFeed
Dave Kotinsky / Getty / Alex Finnis / BuzzFeed
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Dave Kotinsky / Getty / Alex Finnis / BuzzFeed

10. Jay Z

Paul Zimmerman / Getty / Alex Finnis / BuzzFeed
Paul Zimmerman / Getty / Alex Finnis / BuzzFeed
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Paul Zimmerman / Getty / Alex Finnis / BuzzFeed

11. Harry Styles

Stephen Lovekin / Getty / Alex Finnis / BuzzFeed
Stephen Lovekin / Getty / Alex Finnis / BuzzFeed
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Stephen Lovekin / Getty / Alex Finnis / BuzzFeed

12. Paul Rudd

Larry Busacca / Getty / Alex Finnis / BuzzFeed
Larry Busacca / Getty / Alex Finnis / BuzzFeed
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Larry Busacca / Getty / Alex Finnis / BuzzFeed

13. Matthew Perry

Imeh Akpanudosen / Getty / Alex Finnis / BuzzFeed
Imeh Akpanudosen / Getty / Alex Finnis / BuzzFeed
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Imeh Akpanudosen / Getty / Alex Finnis / BuzzFeed

14. David Schwimmer

Andrew H Walker / Getty / Alex Finnis / BuzzFeed
Andrew H Walker / Getty / Alex Finnis / BuzzFeed
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Andrew H Walker / Getty / Alex Finnis / BuzzFeed