On August 2017, Bloomingdale's announced that they were launching a fresh, new, millenial paradise boutique called Glowhaus.
Glowhaus is selling Instagram worthy cult-favorite brands such as Winky Lux, The Vamp Stamp, Lime Crime, Sigma Beauty, RMS Beauty, Lash Star Beauty, Frank Body, Rouge Bunny Rouge, SUVA Beauty, Mario Badescu, GLAMGLOW, just to name a few. Glowhaus is unfortunately located in select Bloomingdale's stores in New York (Roosevelt Field) and California (San Francisco, Sherman Oaks, and South Coast Plaza).
Fret not! If you can't make it to any of the store locations, simply go online - all stock of Glowhaus is available on Bloomingdale's website.
But don't get too attached to these brands. According to Stacie Borteck, Bloomingdales' vice president and divisional merchandise manager of cosmetics, told Glamour that the "emphasis will be on constantly keeping the section fresh, with input from shoppers welcome. Per Bloomingdales, 'brand agnostic associates' will be there to guide us through the stock, with makeup artists on hand to man the stations of products trending on social media."
This new concept will include 800 products all under $100. If you are a rewards member with Sephora and Ulta then consider joining Bloomingdale's Loyallist program where all beauty purchases earn double points every day, as well as special point offerings during special events.
And if that doesn't convince you to go to the nearest Glowhaus or shop online, then Glowhaus is also offering a clear, glitter clutch filled with samples if you spend $75 or more.
Now go forth and fill thy brown bag with new beauty products!
