This photo, which shows a woman sleeping in front of a tunnel painted with the 2016 Olympics' slogan — "A New World" — has absolutely taken over Facebook in Brazil.
The photo has been shared more than 17,000 times and has gone viral inside Brazil.
Brazil has spent much of the last four years in the midst of a campaign attempting to sweep aside any sign of poverty in the city that's due to the host the Olympics in just a few weeks.
A lot of people were sure that the picture was way too on the nose to be anything but Photoshopped.
Felipe Barcellos, the photographer responsible for taking the photo, explained that he used the app Snapseed to edit the original image's shadow settings and colors, which made a lot of people sure that he'd fabricated the picture.
But Barcellos made sure to post a video of the scene to prove that the picture was legit.
Barcellos is a director, screenwriter, and professor at IED Rio, where he teaches a course titled Pocket Cinema, where he teaches how to tell stories via smartphones.
In an interview with BuzzFeed Brazil, Barcellos said that he saw the woman when he was on a bus leaving the neighborhood of Barra da Tijuca.
"I spotted the woman as she was laying down just outside the tunnel painted with the #Rio2016 promo design. I decided to take a photo and talk to her," he said.
According to Barcellos, the woman didn't want to talk -- "she just wanted to sleep." He posted the photo on his Instagram profile with the hashtag #BusStopTales, which is tied to a compilation of photos and short films taken along the road.
Some people left comments critiquing the Olympic games.
Others pointed out that the photo "shows the unfortunate realities of Brazil."
