After years of heavy filters, beauty modes, makeup gurus, and more, Gen Z is over it. They've leaned away from strict, posed photos on Instagram and opted for photo dumps filled with unplanned moments instead. Now, they're taking their au naturel approach to TikTok as well.
Set to "HUMBLE." by Kendrick Lamar, users are showing off before and after clips of themselves with and without filters, makeup, corsets, and more — all to promote body positivity.
The trend, which flows to the lyrics "I'm so fuckin' sick and tired of the photoshop/ Show me somethin' natural like afro on Richard Pryor," has gained so much attention that even celebs like Lizzo have jumped in.