Updated — March 26, 2:08 p.m. GMT: The cocks in socks are back!
So the chances are you've heard about this campaign to raise cancer awareness.
But right now this is happening.
Which is making BuzzFeed's original post look a little weird.
Updated — March 26, 12:17 p.m. GMT:
Despite requests, Instagram has not provided a statement on this story. However the hashtags are now live: