2. So the chances are you’ve heard about this campaign to raise cancer awareness.
After Cancer Research U.K. raised £8 million in a matter of days for their #nomakeupselfie campaign, men thought they needed to help out. The #cockinasock trend was born.
3. But right now this is happening.
5. Updated — March 26, 12:17 p.m. GMT:
Despite requests, Instagram has not provided a statement on this story. However the hashtags are now live: