So here is a very strange advertisement for hardware store Robert Dyas.
He wants to show the store's gay and straight customers Robert Dyas's funky range of Christmas gifts.
Like this inflatable Minion.
Then we meet James.
He likes sailing, baking and showing off all the store's kitchen gadgets to its gay and straight customers.
Then we meet this woman.
Along with this man, who is gay and this woman who is bisexual, both of whom love shopping at Robert Dyas.
Before this heartwarming conclusion.
Needless to say, people are very confused.
So, what is going on here?
It's certainly possible that Robert Dyas has created an intentionally cringe advert in order to go viral and if so it's working rather well. Robert Dyas is a big chain who in 2014 commissioned a large advertising agency for its first Christmas campaign, and it's fair to say it looked rather more professional than the above.
The advertising agency, Haygarth – which was paid over £1m for its efforts – has confirmed that it was not behind this advert. It's still unclear if it was produced by an agency or in-house.
The ad also bears some resemblance to this satirical "Black and White People Furniture" advert from 2009. Ecomchat, a consultancy, has written a blog post suggesting that the Dyas advert might be a homage to it.
Obviously not. It's a cynical attempt to go viral and you, BuzzFeed, are encouraging them.This is the advertising industry we're talking about. I think they mean it. I really think they mean it.I have no idea and I don't care. Christmas is awful.
vote votesObviously not. It's a cynical attempt to go viral and you, BuzzFeed, are encouraging them.
vote votesThis is the advertising industry we're talking about. I think they mean it. I really think they mean it.
vote votesI have no idea and I don't care. Christmas is awful.
Alan White is a news editor for BuzzFeed News and is based in London.
Contact Alan White at firstname.lastname@example.org.
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