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Everyone's Losing Their Minds Over This Robert Dyas Commercial

So very, very weird.

Originally posted on
Updated on

So here is a very strange advertisement for hardware store Robert Dyas.

View this video on YouTube

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He wants to show the store's gay and straight customers Robert Dyas's funky range of Christmas gifts.

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He likes sailing, baking and showing off all the store's kitchen gadgets to its gay and straight customers.

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Needless to say, people are very confused.

are we sure the actors in the Robert Dyas ad aren't hostages.

I was going to get my last few presents from @BromptonFoodMkt but now I think I might go to Robert Dyas.

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Before this weekend, I'd always wondered whether gay people bought tools and associated home appliances. Now I know. Thank you, Robert Dyas

So, what is going on here?

It's certainly possible that Robert Dyas has created an intentionally cringe advert in order to go viral and if so it's working rather well. Robert Dyas is a big chain who in 2014 commissioned a large advertising agency for its first Christmas campaign, and it's fair to say it looked rather more professional than the above.

The advertising agency, Haygarth – which was paid over £1m for its efforts – has confirmed that it was not behind this advert. It's still unclear if it was produced by an agency or in-house.

The ad also bears some resemblance to this satirical "Black and White People Furniture" advert from 2009. Ecomchat, a consultancy, has written a blog post suggesting that the Dyas advert might be a homage to it.

  1. Is this terrible advert genuine?

    youtube.com
    Correct
    Incorrect
    Obviously not. It's a cynical attempt to go viral and you, BuzzFeed, are encouraging them.
    Correct
    Incorrect
    This is the advertising industry we're talking about. I think they mean it. I really think they mean it.
    Correct
    Incorrect
    I have no idea and I don't care. Christmas is awful.
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Is this terrible advert genuine?
  1.  
    vote votes
    Obviously not. It's a cynical attempt to go viral and you, BuzzFeed, are encouraging them.
  2.  
    vote votes
    This is the advertising industry we're talking about. I think they mean it. I really think they mean it.
  3.  
    vote votes
    I have no idea and I don't care. Christmas is awful.

Alan White is a news editor for BuzzFeed News and is based in London.

Contact Alan White at alan.white@buzzfeed.com.

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