Watch This South African Man Do Something Cool With His NekNomination

The online drinking game usually involves filming yourself downing a drink and nominating the next person to do the same. When Brent Lindeque was nominated he did something quite different.

1. He began with a few facts.

3. Then he stopped by an apparently homeless guy and did this.

And challenged his friends to do the same.

4. As he writes in his video description:

Downing a can of Castle Light is easy… imagine if we all harnessed the power of social media to make a real difference in peoples lives. #OnlyGoodThings.

5. It seems to be working: it’s now been viewed over half a million times.

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Alan White is a news editor for BuzzFeed News and is based in London.
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