Two days ago Sky News apologised after reporter Colin Brazier did this at the MH17 crash site.
Today Brazier has written an apology in the Guardian.
I bent down and, what my Twitter critics cannot hear – because of the sound quality of internet replays of the broadcast – is that I had lost it. It is a cardinal sin of broadcasting, in my book anyway, to start blubbing on-air. I fought for some self-control, not thinking all that clearly as I did so.Too late, I realised that I was crossing a line. I thought aloud: 'We shouldn't be doing this… This is a mistake,' an instant apology that was only selectively quoted by those determined to see what I did as a powerful example of journalistic vulturism.
The apology has been well received on social media.
Very classy apology from Colin Brazier in Gdn. Honest. Live TV news is a highwire act. His heart's in right place.
He made a mistake. He's apologised honestly and sincerely. Fair play. Not easy. Colin Brazier, Sky: http://t.co/f1XMxhb8De
Very human from Colin Brazier, worth a read to remember what journalists who cover things like #MH17 go through http://t.co/8VvuGHnrSd
Colin Brazier's apology for misjudgement at MH17 crash site a touching reminder of pressure on reporters on the scene http://t.co/Rt9PETA6Xi