Can you see why this picture of a crowd at a film premiere has gone hugely viral in the last week or so?
Well, it's because one lady in the crowd decided to actually just enjoy the moment.
Despite the picture being shared thousands of times on Twitter and Facebook, we have no idea who the lady is: only that she was at the premiere of the movie Black Mass at the Coolidge Corner Theater in Brookline, Massachusetts, on 15 September 2015.
Are smartphones ruining our experiences? A Village Voice writer has recently argued that they lead you to think more about documenting your experience in real time than actually having that experience, while a number of musicians certainly think they're ruining concerts too.
That's why artists are getting to grips with the concern: Last year, a photographer's series in which he chronicled "the death of conversation" due to smartphones went viral.