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People In Germany Are Really Freaking Out About This "Sexist" Poster For A Children's Book

But the publishers say it was never meant to be taken seriously.

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On Wednesday, a German Twitter account for a campaign called Who Needs Feminism posted a picture of the poster.

"#IchbraucheFeminismus, damit solche Werbung nicht mehr in Schulen aufgehängt werden dürfen!" (Lina)

The tweet reads: "I need feminism, so that such advertising won't be shown in schools!"

And the girl's breast is described as a "verwirrmodul" – literally a "puzzlement module".

Oetinger Publishing Group

Which is to say her breasts are "irritating and puzzling".

According to the this trailer for the book, it tells the story of a 13-year-old boy named Ben, who's in love with a girl named Tanja.

youtube.com

When his parents take him on holiday, his friend Felix offers to "look after" Tanya, an offer that's apparently "not as selfless as it seems."

The caption in the above GIF reads "In school, I'm supposed to calculate the volume of a donut. I'd rather calculate Tanja's breast size!"

The poster has trended all over German social media, with a huge number of people complaining about it.

Lieber #oetingerverlag das ist ja wohl das aller letzte - so ein Frauenbild wollt ihr zeigen? https://t.co/lXKUYS0OKA

This person asks if this is how women want to be seen.

This person on Facebook says "Astrid LIndgren [a famous Swedish female author] would be thrilled".

Facebook: VerlagsgruppeOetinger

They add: "This has nothing to do with understanding of pubescent boys, it's just sexism. And with the same 'excuse', which the advertising industry uses: is it funny, irreverent, ironic... Such sexual images are humiliating for girls and boys."

This person says they won't be buying books from Oetinger (the publishing group) again.

Facebook: VerlagsgruppeOetinger

People have also been drawing alternative illustrations.

Hallo Oetinger-Verlag, ich hab da mal was richtig gestellt zu Euren Ansichten, ne? Danke, tschöss!

The Oetinger publishing group defended the poster on Facebook, saying it was not meant to be taken seriously.

facebook.com

The publisher said it was not supposed to be "a serious representation of gender characteristics", but was supposed to show how "prejudice is widespread among young people in puberty."

Doris Janhsen, the managing director of Oetinger publishing house, told BuzzFeed News the book "plays with gender stereotypes".

She said the book "translates the embarrassing aberrations of the protagonists in the picture...really only one response is possible." She said that "really only one response" was possible to the "underlying gender stereotypes...laughter and humour is known to be the best weapon."

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