This afternoon the Paddy Power Offers Twitter account decided this was a good way to advertise a blog about Newcastle FC's away performances against Liverpool.
An hour on and lots of angry comments later, it's still live.
It's hardly the first time the bookmaker has courted controversy with its marketing.
Paddy Power told BuzzFeed News: "It’s clearly an acerbic reference to recent police activity in the US. And obviously, no offence was meant.”
Alan White is a news editor for BuzzFeed News and is based in London.
Contact Alan White at firstname.lastname@example.org.
Got a confidential tip? Submit it here.