Earlier today, Sony Music's official Twitter account tweeted that Britney Spears was dead.
As did the official Bob Dylan Twitter account.
The follow up tweet from Sony Music was not especially convincing-looking.
But nevertheless, by this point rumours had begun to spread all over social media and Britney was beginning to trend.
A lot of people started to freak out.
Her last Instagram post soon received hundreds of messages of concern.
A representative for Britney Spears told BuzzFeed News: "It appears that Sony Music's twitter was hacked and it is being investigated. Britney is alive and well."
And everyone's very grateful.
Sony has been contacted for comment.