Instagram has been promising all year to remove inactive or fake accounts from follower/following lists.
Which is a good thing, right? Well, not if you look at the comments people are leaving on the Instagram account.
This is a bloodbath.
And people are really not happy.
Not happy at all.
But famous people are the biggest "losers" in this (depending on how you see it).
Check out this chart from web developer Zach Allia. You can see that Justin Bieber, Ariana Grande, and Selena Gomez are among scores of celebrities to lose millions of followers. And the account that lost the most followers? Instagram itself.
Bieber has now slipped from the first- to the second-most-followed personal account – behind Kim Kardashian – as a result. Let the conspiracy theories begin.
Rapper Ma$e lost 1.5 million followers and has now deleted his account.
It's impossible to say who among the people who've lost followers actually bought them – while the proportion of followers lost by most celebrities is relatively low, one user on Allia's graph lost 99.9% of their followers.
It's certainly not stopped people revelling in "the rapture". As Business Insider pointed out, this guy, who makes jewellery for Kanye West and the like, is enjoying himself.
Mind you, Taco Bell's social media continues to win.
As does this guy.
Alan White is a news editor for BuzzFeed News and is based in London.
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