This morning, Duncan Bannatyne decided to post a picture on Twitter of him and his girlfriend, Nigora Whitehorn, kissing.
He wrote: "Good morning have a wonderful day. I know I will. X". It has since been deleted.
The picture appears to have been a response to the angry tweets he received after he got into a Twitter spat with a 12-year-old boy.
In which he brought the boy's request for help to the attention of his followers, describing it as rude.
Despite the boy apologising and saying he only wanted to ask him for his advice.
The boy's father has also asked Bannatyne to apologise and challenged him to a charity boxing match.
Anyway, you can probably guess what happened next.
Duncan Bannatyne is 66 years old.
Alan White is a news editor for BuzzFeed News and is based in London.
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