Here's Azeem Ward's Facebook page. Azeem is a student of flute performance at the University of California, in Santa Barbara. And on 16 May, at 3pm, he'll be giving his senior flute recital.
And at some point overnight, for reasons currently unknown, it became a GIANT British meme.
People were getting very excited indeed.
Others were confused.
But most people realised this was the gig of the decade.
Because it was clearly going to be all killer.
Soon it was all anyone could talk about.
There were the inevitable hipsters...
...touts, of course...
...unsubstantiated rumours about the future...
...and judging from the other artists slated to play, this was going to be huge.
Needless to say this happened.
Student newspaper The Tab reported on "talk of afterparties being planned for the event, billed as the hottest flute recital since Claude-Paul Taffanel’s performance of Bach’s sonatas, already."
There was even brandter :(
Ward told The Tab:
"I have no idea why the event is so popular in the UK, especially as it's happening in the US. I thought only 100 people would attend, but the numbers I see now are crazy."
And he confirmed he would post videos after the event, telling The Tab: "It's really funny because there are only 100 seats in the hall. I would be able to accommodate about 50 more than normal, but not 800."
We're waiting Azeem. Britain is waiting.