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Scottish Charity Says Its Twitter Account Was Hacked After Tweets Called JK Rowling A #Bitch

Social media engagement strategy of the day.

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This tweet from The Dignity Project appeared mid-afternoon.

Via Twitter: @DignityProject

It is, according to its website, a charity that aims to improve the quality and standard of education in Africa for children and their communities.

Whoever runs their Twitter account is, like many Scots, unhappy about the author's opposition to Scottish independence. They're no doubt further riled by the fact she's today announced that she has donated £1 million to the “Better Together” campaign to keep Scotland in the United Kingdom.

Twitter didn't feel it was all that, well, dignified.

“The Dignity Project” might need a name change. http://t.co/oQslfxlFtx

SimonNRicketts@SimonNRicketts

“The Dignity Project” might need a name change. http://t.co/oQslfxlFtx

1:28 PM - 11 Jun 14ReplyRetweetFavorite

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.@DignityProject You might want to look up the meaning of 'dignity' when you've got a minute.

Simon Blackwell@simonblackwell

.@DignityProject You might want to look up the meaning of 'dignity' when you've got a minute.

1:08 PM - 11 Jun 14ReplyRetweetFavorite

Considering the @DignityProject is a " "Christian" charity, Christians should be ashamed of them https://t.co/VkLQy17EL9

FW@frozenwarning

Considering the @DignityProject is a " "Christian" charity, Christians should be ashamed of them https://t.co/VkLQy17EL9

1:33 PM - 11 Jun 14ReplyRetweetFavorite

BuzzFeed has reached out to the charity for further comment.

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The charity has claimed on its Facebook account that its Twitter account has been hacked. It then deleted the Facebook account.

A statement appeared on the charity's website, but appears to have been taken down.

Dignity Project's huge "disclaimer" statement re #jkrowling tweet (which is still up: https://t.co/zcBTXVE8Sp)

Chris Hamilton@chrishams

Dignity Project's huge "disclaimer" statement re #jkrowling tweet (which is still up: https://t.co/zcBTXVE8Sp)

4:30 PM - 11 Jun 14ReplyRetweetFavorite

It's not the first time a sexist tweet has appeared on the account.

Why is it Called PMS? because Mad Cow Disease was already taken... http://t.co/8Y8pmsCkJU

The Dignity Project@DignityProject

Why is it Called PMS?
because Mad Cow Disease was already taken... http://t.co/8Y8pmsCkJU

3:33 PM - 06 Dec 13ReplyRetweetFavorite

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