The Quietest Department Store Of All Time
Selfridges is undertaking a "No Noise" campaign complete with mass meditations, silent performances, and, of course, product tie-ins.
Selfridges Department Store in London has just launched the "No Noise" initiative.
There's a "Silence Room" where shoppers can sit in peace.
In February, there will be a performance of John Cage's 4'33.
Of course, there's also a retail component.
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