Established in 2015, Ele Swims offers premium quality swimsuits delicately crafted to accommodate active lifestyles. At a young age, founder and California-native Elle Holmes fostered a passion for surfing, quickly finding that the market for swimsuits lacked functionality, comfort and style. After working at a local surf shop and, soon after, landing a job at Surfer Magazine, Holmes evolved the idea for Ele Swims. While studying design at the University of Hawaii, she refined her skills in both sewing and design by constructing flattering swimsuits fit for lounging on the beach, swimming, hiking and riding waves. Boasting buttery-soft fabrics and playful patterns, the swimwear company has since been showcased in three issues of Vogue with special recognition for designing the ideal one-piece.