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No, VR Doesn’t Create Empathy. Here’s Why.

The VR industry loves to tout itself as an engine for transmitting human experience — but it's operating with a muddy, superficial, and self-serving definition of empathy. Here's how it can be better.

Ainsley Sutherland 6 years ago

Making The Valley Fire Video

BuzzFeed’s 360-degree look at the aftermath of California’s Valley fire has been viewed more than 6 million times. Plenty of viewers have been asking how we made it.

Ainsley Sutherland 8 years ago

Behind The Scenes At A Thanksgiving Nightmare

We revised our camera mount to shoot the 360-degree video SOYLENT: A Thanksgiving Nightmare and gained some unexpected insights on immersive experiences.

Ben Kreimer 8 years ago

Adding Some Dimension

What happens when 2D web content meets a 3D browser?

Ainsley Sutherland 8 years ago