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    We Need To Talk About Sarah Michelle Gellar's Elf On The Shelf Obsession

    The best celebrity Christmas tradition.

    You know Sarah Michelle Gellar. Buffy ! Cruel Intentions!

    She's also the wife of silver fox Freddie Prinze Jr. But we're not here to talk about the most enduring love story of our time.

    We're here to talk about why SMG is obsessed with her Elf on the Shelf.

    Snowflake and Red (the elves) are joined by toys from around the house.

    There are some ~multimedia installations~.

    And she's pop culture savvy, like this CSI reference.

    This has been going on for years. SMG's Instagram account launched only in February 2015, so there, alas, is no documentation of 2014's elves.

    In 2015, the elves had a darker sense of humour.

    Her commitment to a prop is admirable.

    And it seems that Freddie sometimes curates the shelf.

    2015 also gave us the zenith of Elf on the Shelf spectacle: Mission Impossible.

    And this year, her elves even did the mannequin challenge.

    We can't wait to see what happens in 2017.

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