2. The café was opened in November 2013 by Moscow entrepreneur Ivan Mitin, who wanted to bring the concept to the UK.
It’s been hectic since, he explains. “The plan is that the day you get the keys to the venue, you welcome guests in. So the first day, it was just me in the building. But it’s grown busier and busier since we opened.” From a business point of view, the Ziferblat is like a franchise. Each Ziferblat has a license, and pays a certain amount of revenue back to the headquarters.
3. The room is warm and welcoming, with a mix of freelancers, students, and friends having chats.
Customers pay 3p a minute to be in the cafe - with a maximum payment of £9.
4. There is a kitchen, with free tea, coffee and food.
Guests are also welcome to bring their own food. There is no alcohol allowed, however.
Find out more about Ziferblat here.