The Most Effective Emergency Services Advertisement You’ll See Today

Courtesy of the East Midlands Ambulance Service.

1. The East Midlands Ambulance Service have rolled out a new ad campaign.

Ambulance Control

@AmbControl999

Great bit of work from @EMASNHSTrust here trying to reduce inappropriate calls #ambulance #thinkbeforeyoucall

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2. There are three ads in the series.

EMAS NHS Trust

@EMASNHSTrust

We are pleased everyone is noticing our ambulance ads, there are 2 more which havent yet been spotted. Tweet a picture when you do. #999wise

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3. Including “We risk our lives to save yours”.

Richard

@rich_tune

We risk our lives to save yours, please think before you dial #999wise

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4. And a comparison with the fire service.

EMAS NHS Trust

@EMASNHSTrust

Ads include: You wouldn’t call the fire service to blow out a candle. Think twice before you dial 999 #999wise

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5. The ads come in response to a misuse of ambulances in the area.

EMAS NHS Trust

@EMASNHSTrust

Last year we sent an ambulance response to 616236 calls; just 38% of those were for life-threatening incidents #999whatsyouremergency

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Elsewhere in the UK, ambulances have been requested for reasons such as: “a pigeon in m back garden I think it’s dead”, a broken fingernail, an eyelash in the eye, and “an insect has crawled in my ear while I was asleep”, a spokesman from EMAS told BuzzFeed.

7. The team hopes to encourage patients to think twice before phoning for an ambulance.

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Ailbhe Malone is the UK lifestyle editor for BuzzFeed and is based in London.
 
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