I'm always wary of the monetisation of self-care ("treat yourself with this fancy cream! you're worth it!") but at the same time I put value in believing that you are worthy of doing nice things for yourself. This fantastic piece by Jenna Worthman articulates this better than I could:
"Recently, my friend Coco told me they had been exclusively indulging in luxurious acts as a form of self-care. When I asked them to elaborate on what that meant, they described the process of walking to a market, picking out a beautiful winter squash, buying it, then spending several hours preparing it for a meal. The squash cost a few dollars, maybe less, but the luxury came in the deliberation, the pointedness with which Coco decided to fix themselves something to eat.
"A few days earlier, I had debated spending $200 on a marabou feather robe to swaddle myself in luxury as a way to feel loved and cared for, but, after talking to Coco, I decided to hold off on the purchase. The next day, I walked to a grocery store and bought one piece of every citrus that looked to be in season. I walked home with a perfect Meyer lemon, a tangelo, a cara cara orange, and a grapefruit. Over the next few days, I slowly peeled a piece of pretty fruit and ate it, or I sliced it and added it to a glass of water, which I drank while getting dressed in the morning. The savoring became a comfort and felt extravagant in a way I hadn’t anticipated."
Read the whole article here: Body Scrubs, Feather Robes, and Other Failed Experiments in Self-Care