Skip To Content
    Posted on May 4, 2018

    186 Easy Ways To Buy Cruelty-Free And Vegan Beauty Products Online

    Everything you need to know about accessing cruelty-free beauty.

    We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.

    It's difficult to know where to start when it comes to cruelty-free beauty. What does "vegan" mean vs "cruelty free"? So we've gathered all our resources on the topic below, from stories about products available on Amazon, to vegan haircare, to a cruelty-free beauty 101.

    Instagram: @colourpopcosmetics

    Just FYI, for each list of stories there's an example underneath so you can get a feel of the products recommended.

    1. To begin, let's break down the terms a bit.

    Jenny Chang/BuzzFeed

    An easy shorthand for finding out if a product is cruelty-free is by checking for the Leaping Bunny logo.

    The Coalition for Consumer Information on Cosmetics, or the CCIC, is a group compromised of nine national animal protection groups. They worked together to create a single standard for 100% cruelty-free products – united under the Leaping Bunny logo. You may also see terms like PETA-certified on brand's websites.

    Find out more: A Comprehensive Guide To Vegan, Cruelty-Free, And Natural Beauty

    2. Kat Von D has a killer, inclusive makeup range that's PETA-certified, and they're working towards becoming a 100% vegan brand.

    Kat Von D/ Sephora

    "Kat Von D Beauty has, (and always will be) 100% cruelty-free. And this is something Kat has always been extremely proud of!" – FAQ

    Find out more: 29 Of The Best Places To Buy Cruelty-Free Makeup Online

    3. Beauty Bakerie is a mostly vegan and totally cruelty-free brand that counts actual Beyoncé as a fan. Plus they'll chat you through their products if you're not sure which ones are vegan or not.

    4. Colorpop is a cheap way to try out loads of striking new lip colours, that also happen to be PETA-certified as well as totally cute.


    Promising Review: "One of my favorite red matte lipsticks!! It's such a beautiful color on my medium-toned skin and I'm always getting compliments on it every time I wear it!! I love it!!" —halley perez

    Find out more: 33 Amazing Cruelty-Free Beauty Products That Cost Less Than $10

    5. Lush is a one–stop shop for natural, vegan and cruelty free bath products that won't break the bank. But did you know they did makeup too?


    Lush is basically the holy grail of vegan and cruelty-free beauty products. And if you're ever going to buy anything from Lush, apart from the bath bombs, be sure to get the Colour Supplement (Foundation). It doesn't give heavy coverage, but it works GREAT as lightly tinted moisturiser. – Tolani Shoneye

    Find out more: 16 Cruelty-Free Beauty Brands You Should Know About

    6. You can still have fleeky brows while supporting cruelty-free beauty, thanks to Anastasia Beverly Hills (a PETA-certified brand).

    natty.tali Sephora

    Promising Review: "If you want your eyebrows to be looking like they've been sculpted by Michelangelo himself, then I'd definitely recommend this pomade. The tiniest bit goes a long way and you'll be having perfect Roman arched eyebrows all day." —TaeBae

    Find out more: 29 Cruelty-Free Beauty Products To Get At Sephora Right Now

    7. And cult Instagram brands like Sand and Sky are also focusing on cruelty-free offerings, like their game-changing exfoliating face treatment, which uses Australian Pink Clay.

    8. There's plenty of cruelty-free haircare options, including the vibrant hair dye range from Manic Panic, which is PETA-certified.

    Manic Panic

    If you're more into haircare than hair colouring, then Paul Mitchell was the first professional hair-care company to stand against animal testing.

    Find out more: 15 Cruelty-Free Hair Product Brands You'll Wish You Knew About Sooner

    9. And you don't have to shop at specialist stores to try out cruelty-free offerings, there's plenty available on Amazon, like the Au Naturale line, which is vegan and cruelty-free.


    Promising Review: "I bought this natural eye palette as my go-to, everyday make up routine. I like the variety of colors/shades, the product application and how long it lasts on my eye. The brushes help me, as a novice, apply the shades in a flattering way. I can layer on shade by shade and easily blend where I need to blend. Overall, this is the best palette I have used for my natural makeup routine!" —Jessica

    Find out more: 27 Plant Based Beauty Products You Can Buy On Amazon That Are Vegan And Cruelty Free

    Are there any questions about cruelty-free beauty or vegan beauty you'd like answered? Let us know in the comments!