Lead Generation & Craigslist Posting Tips For Small Businesses
Craigslist attracts this huge number of users and viewers every month which makes it an absolute must platform to include in your marketing campaign. Being a small business and specially if you are just starting out, it's hard to miss Craigslist which has almost 50 million users every month. However, with tough competition, comes a great task. You need to have a great marketing plan for Craigslist if you want to use it to its full potential and generate maximum leads with minimum investment. Read the shared pro tips in article below on how to create and manage a stellar ad campaign for your small business on Craigslist.
1. Always Follow the Rules!
Remember that you need to follow the rules laid out by Craigslist if you want to operate on the website for a long term.
Ads can not be renewed on Craigslist before 48 hours. Craigslist doesn't allow you to post the same ad in two different cities, and creating multiple accounts to post more often can be detrimental to your campaign. Craigslist only allows you to repost your ads once they have expired.
If you try to bypass Craigslist TOS and fool them, they will catch on to you eventually and your account will be cancelled.
Take the longer course instead of the shortcut to make meaningful lead generation through Craigslist.
Even if you hire a reputable Craigslist Posting Service for this job, they will take the longer route to ensure your success.
2. Write KILLER Titles!
If you want users to actually read through your ad and find out what you are offering, you need to come up with some killer titles that appeal to the Craigslist users immediately.
Remember if your title game is not strong, your battle with your competitors is already lost.
So create ads with great titles that have the users hooked enough to click on your ad and go to your website.
Note: Don’t ever use salesy ad titles that ask stupid questions or offer stuff for free. On Craigslist, these things are usually considered spam material and ignored or flagged/deleted.
3. Post / Renew your Ads Punctually!
Reposting your ads on Craigslist is one thing that you can’t and shouldn’t ever ignore.
To get a decent amount of traffic through your ad, you need users to look and click on your ad, but once your ad has been posted, others ads keep coming and your ad keeps going farther down the page. That means less and less people will look at it and you need your ad on top to get traffic.
So you can renew your ad after every 48 hours and repost the same ad once it expires in 7-30 days depending on the category you have posted in.
This needs to be done regularly as soon as your ad can get renewed or reposted, to get maximum leads.
However, we know that this is a rigorous task therefore, professional Craigslist Posting Services like CheapCraigslistPostingService.com can do a great job if you choose to hire their services.
4. Target Local Community for Best Results!
Mention the city/area that you operate in to attract maximum buyers because people tend to trust local business and use their services.
5. Use Keywords, Wisely!
Before starting your ad campaign, perform a keyword research for your business niche or hire an affordable Craigslist Ad Posting Service for the job.
Then use those keywords in the title and ad copy to get great results. Some examples of useful keywords are the city you operate in, the price you offer and the name of your service or item.
6. Great Copy is your Lifeline!
Folks at Craigslist are looking to get what they want at the least price in the smallest time possible. So if your ad copy sucks, nobody is going to bother ringing you up, let alone buy your item or use your service.
Awesome copy is therefore not only necessary but your Craigslist marketing Campaign lifeline.
Make sure to write an organized, descriptive but short ad copy that is packed with information and devoid of non-sense.
You will get a deluge of customers and see the difference between results you get from a poorly written ad and an ad with good copy.
7. Don’t be a Bully. Employ a Soft call-to-Action!
Don’t try to bully your audience into using your services. Nobody likes to be dictated what to do and same is the case when you are marketing your business on Craigslist.
Instead, use a softer call to action by offering and estimate, a discount or any similar incentive to make them go to your website. From there, build their trust and then market your item/service effectively.
8. Test, Test, Test. Everything!
From you ad titles to descriptions, from images to posting timings and call to action, test everything. Employ variations and see what generate best results. All the successful businesses employed this strategy to improve their marketing strategies and you can do that too and become as successful as them.
Hire a responsible Craigslist Poster to the job if you are wary of all the hassle that comes with repeated testing.
9. Craigslist’s not for Everyone. Try other Services too!
While Craigslist is the trailblazing trendsetter in the online classifieds industry due to its sheer size alone, it's not the only platform available on the internet.
If you feel like Craigslist is not your cup of tea, you can give other services like Backpage or Kijiji a try. Don't forget: Not all businesses are same and the same solutions don’t work for every business.