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Nintendo Hired A Dude Named Bowser And Nothing Is Real Anymore

The name is Bowser. Doug Bowser. UPDATE: Nintendo of America tweeted out an incredible photo of Bowser.

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So, basically, the world isn't real, because Nintendo of America just hired a guy named Bowser as VP of sales.


And Business Wire blessed us with the incredible news headline, seen above.

Here he is, everybody: Doug Bowser.

Starting today, Bowser "will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing," according to Business Wire. As if Nintendo hiring its main villain as a VP isn't confusing enough for my childhood, Bowser also used to work for another video game company, Electronic Arts.


Nintendo tweeted this photo of Bowser out last night.

And now a message from our new Vice President of Sales, Doug Bowser.

And Tumblr noticed there was something a little bit.... off about the photo.