What's The Deal With This Ridiculously Popular 12-Year-Old Rapper?
Never heard of MattyBRaps? Take a seat, because your whole goddamn internet is about to be rocked.
He's a young kid from Atlanta who has been rapping on YouTube since the age of 7. His most popular videos are covers.
His videos are explicitly marketed as kid-friendly versions of pop songs for his fans, known as BBoys and BGirls.
Take a look at the views on OutKast's classic song "Ms. Jackson." Pretty respectable, right?
Now check out the number on MattyB's cover.
"Just a fluke," you're probably saying to yourself. An adorable kid rapping about his angry baby momma? Who wouldn't click on that?
But OutKast doesn't even break his top 8.
Dude has a strong catalog.
Like a REALLY strong catalog.
I did some quick math and added up the views of every video he's posted that has broken 10 million views. It totals, approximately, 1.2 billion views.
If views on his top videos were people, the Democratic (?) Rapublic of MattyB would be the third most populous country in the WORLD.
He does original music too. They don't do nearly as well as his covers, which means they still have over 4 million views.
Props to him for having such a successful internet career. It is very impressive to independently pull such a massive fan base before even hitting puberty.
But there are so many questions. Like, how did he slip under the radar? Where are his parents? How is the production quality so damn high? If he's trying to make kid-friendly versions of songs, doesn't he have to listen to the uncensored version? Does he go to school? Are all his fans teens? Are some of them robots?