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Posted on Feb 2, 2012

Opening the “Vault of the Secret Formula”

Coca-Cola moved the secret formula from a vault at the SunTrust Bank, where it had been held for more than 86 years. For the first time in history, people can see the actual vault containing the secret formula in the new Vault of the Secret Formula experience. Phil Mooney, Coca-Cola Archivist and Jez Frampton, Global Chief Executive at Interbrand, discuss.