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BuzzFeed Advertising 101

BuzzFeed is a social news and entertainment company. Producing an average of 700+ pieces of content daily, BuzzFeed attracts 200+ million unique monthly visitors and a growing young audience. BuzzFeed works with brands and agencies to craft custom social posts that inspire sharing. Sharing is measured using BuzzFeed's technology built by an in-house data science team. The Social Dashboard captures a program's results in real-time, with the ability to breakdown the performance of individual posts and its sharing metrics. BuzzFeed's social advertising is proven to drive lift in both brand affinity and purchase intent.

Social advertising is both art and science

Our in-house talent of creatives and LA producers work closely with brands to craft compelling stories that inspire sharing. BuzzFeed's social advertising is proven to drive lift in both brand affinity and purchase intent. Sharing metrics are measured in real-time using patent pending technology built by our data science team.

We have 200M+ monthly uniques

60%
of our traffic is on mobile
75%
of our traffic is from social referrals
50%
of our audience is aged 18-34
Source: Comscore, Google Analytics, Quantcast, Internal

We have 1B+ monthly video views

19M+
subscribers
2K+
videos with over 1 million views each
60%
of views on mobile
Source: YouTube Analytics

Top brands are already winning with us.

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