1. Content will continue to reign as king.
In 2013, 90% of consumers found branded content useful, and 78% were more likely to engage with a brand that provided original and engaging content. Major live events focused around sports, music, and entertainment will continue to thrive as a rich pipeline for content marketing.
2. The collaborative economy will head mainstream.
The collaborative economy has clearly disrupted the travel industry, with companies like Airbnb making a splash, and many others. New technologies now make it so much easier for people to coordinate with others all around the world. Looking forward, we expect many new business models and innovations based on the incredible sharing economy!
3. Digital payments will rake in the dollars.
The initial disruption in online and offline payments has already occurred. Companies like Square, LevelUp, and Venmo have gained mass appeal, and the highly anticipated Coin passed its $50k pre-order in less than 40 minutes. The digital payment trend is limitless in 2014.
5. 3D printing experiments are the new frontier.
Many brands have already capitalized on the revolutionary 3D printing, leveraging the technology to innovate and, in turn, position themselves as vanguards.
Looking forward, companies will continue to embrace 3D printing as forerunners in engineering and modern technology.
7. Snapchat marketing won’t fade away.
The idea of advertising that dissolves within seconds seems contradictory, but with Snapchat’s active user base, uploading over 400 million photos per day, marketers would be silly not to jump on the bandwagon. Snapchat Stories offers marketers all the more reason to interact with customers on the platform.
8. Companies will bring it all back home.
Google’s recent purchase of Nest, the company that builds smart thermostats and fire detectors, signals a strong interest in the home arena. The “automated home” category will continue to peak market interest in 2014.
9. Digital will continue to integrate with traditional broadcasting.
Twitter’s acquisition of Bluefin Labs, a social TV analytics startup, has drawn attention to the trend in digital integration with traditional media. Facebook has also announced efforts to incorporate Facebook activity into live broadcasts. We’ll see who can conquer the second screen!