8 Reasons Why You Deserve More Support From Your Sports Bra

Did you know that over 90% of women have been reported to be wearing the wrong size sports bra?

1. Because women in sports are constantly underrepresented... even down to their bras.

adidas

“There’s a sizable data gap when it comes to sports bra development,” says Amy Charlton, Senior Director of Product at adidas — which shouldn't come as a surprise to anyone who has ever worn a sports bra! 

That’s where adidas' new sports bra collection comes in. Each bra has been re-engineered based on extensive research, development, and multiple testing stages to make sure you feel supported no matter how you like to move. 

2. Because you deserve to have a sports bra made for you by people like you.

adidas

Sports bras actually made by women? Groundbreaking! But like, actually. This collection’s all-female team of designers, testers, and experts have your back (and boobs) covered. 

3. Because lack of support from your bra while working out can be a pretty serious pain.

adidas

Did you know that the University of Portsmouth found that if your breasts aren’t properly supported while running, they experience the same G force AS AN F1 DRIVER!? Yeah, we gasped too. Leaving the twins unsupported in those fast and furious conditions not only leads to shoulder and back pain, but also potentially damaging skin stretch. 

4. Because you should be able to experience your favourite movement, without your boobs also experiencing movement.

adidas

U of P also discovered that unsupported breasts can move up to 19 centimeters during jumping jacks. That sounds shocking to read, but it's the reality for a lot of people! Not only can that be incredibly uncomfortable and painful, but it also can majorly affect performance too. 

5. Because a sports bra shouldn’t hold girls back from discovering and playing sports that they love (and kick butt in).

adidas

Nearly half (46%) of schoolgirls who were surveyed reported their breasts affected their participation in sports. Imagine how unstoppable female athletes would be if they had all the support they needed right from the beginning? 

6. Because a bra shouldn’t be something you even have to think about.

adidas

Olympic skier Mikaela Shiffrin said it best: “My sports bra is the first piece of kit I consider when I’m training because when it isn’t right, it throws me off and I lose focus.” 

No matter if you’re an Olympian, a yogi, or just getting into running, your bra should never stop you from doing your thing, girl! 

7. Because one size does NOT fit all.

adidas

There’s a good chance your sports bra isn’t right for you. How do we know? Because over 90% of women have been reported to be wearing the wrong size. That number is huge — too huge! Check out adidas' new online bra fitting tool to make sure your sports bra is not only the perfect size, but also the perfect style and fit for your body.

8. Because you deserve a sports bra that’s just as unique as you are.

adidas

No matter if you’re doing HIIT, running a marathon, or simply having a dance party in your apartment, your sports bra should help you move in all the ways you love to move. Designed for every fit and activity impact level, you'll find your support in the new adidas sports bra collection. 

Support is everything. Get moving and check out the newly re-engineered sports bra collection from adidas here.

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