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Digital Buzzwords And What They Really Mean

There are a lot of people who like to sound bleeding edge, but do they really know what they are talking about? If you want to work with digital people who can talk the talk AND walk the walk, find the job for you at Accenture.

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1. Snackable Content

hilariousgifs.com / Via hilariousgifs.com

If the word "bite-sized" was a Pokémon, this would be its evolution.

2. The Cloud

gifbin.com / Via gifbin.com

The mysterious place where data lives.

3. Ladder Up/Ladder Down

cheezburger.com / Via cheezburger.com

To take something up or down a notch.

4. Internet of Things

BuzzFeed

AKA the ability to send an email to your fridge.

5. Gamification

memeguy.com / Via memeguy.com

Thinking people will care about fake gaming points they get from buying tat off the client’s website.

6. Clickability

cheezburger.com / Via cheezburger.com

Not even a word. “I want to increase the clickability of our site” – put better content on it. A pretty-looking hyperlink isn’t going to save it.

7. Viral/Make It Go Viral

Nickelodeon / Via mandejammer.blogspot.co.uk

There’s not some big viral button you can press to make content popular. Sorry.

8. Thought Leader

cheezburger.com / Via cheezburger.com

Someone who you're never quite sure if they're cooler than you or not.

9. "Ninja", "Prophet", or "Rockstar".

Something to bear in mind when you use a grandiose title on LinkedIn....

Matt Buckland@ElSatanicoFollow

Something to bear in mind when you use a grandiose title on LinkedIn....

5:09 AM - 23 Sep 14ReplyRetweetFavorite

10. Real-time.

gifbin.com / Via gifbin.com

An Imaginary word, because, there's technically no such thing.

11. Big Data

Massive amounts of data. Google-sized amounts of data. NOT the amount of data your client is using to sell dishcloths – despite what they say.
thinkstockphotos.co.uk / Via thinkstockphotos.co.uk

Massive amounts of data. Google-sized amounts of data. NOT the amount of data your client is using to sell dishcloths – despite what they say.

12. Dark Data

A doohickey that learns all it can about you, so it can show those adverts for questionable things you've previously searched for, while you're on other sites.
thinkstockphotos.co.uk / Via thinkstockphotos.co.uk

A doohickey that learns all it can about you, so it can show those adverts for questionable things you've previously searched for, while you're on other sites.

13. Bleeding Edge

The client wants the latest and greatest technologies, but also ones that are proven... These cannot be the same thing.
thinkstockphotos.co.uk / Via thinkstockphotos.co.uk

The client wants the latest and greatest technologies, but also ones that are proven... These cannot be the same thing.

14. Growth Hacker

forgifs.com / Via forgifs.com

A Marketer. Just a marketer. Their job is to market a product or site.

15. Disruptive

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You say, “Disruptive.” We all say, “Really annoying.”

16. Immersive Experience

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Nowadays, basically means something that people will look at or hear.

17. Web 2.0

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A mythical better version of the internet.

18. Web X.0

bostondynamics.com / Via gizmodo.co.uk

The child of Web 2.0.

19. SOA

cheezburger.com / Via cheezburger.com

Service-Oriented Architecture. But from this week you're probably calling it Microservices – because there's nothing developers like more than recoining an old thing and pretending it's new.

20. Hyperconvergence

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Integrated with stuff.

21. Mission Critical

A term the client uses when they want you to do something faster.
thinkstockphotos.co.uk / Via thinkstockphotos.co.uk

A term the client uses when they want you to do something faster.

22. Pain Point

forgifs.com / Via forgifs.com

A really annoying way of saying the word "problem".

23. Heisenbug

Thinkstock

A cringey way of describing a bug that vanishes when you try to look for it.

If you really know what you are talking about, Accenture are looking for digital people like you.

Accenture offers talented digital people the chance to work with real experts on dream projects. Go to their website to find the job that's perfect for you.