Founder & CEO
Jonah Peretti is Founder and CEO of BuzzFeed, the social news and entertainment company that provides a pioneering mix of breaking news, entertainment, and shareable content. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed has grown to over 700 people worldwide and more than 200M monthly unique visitors, with editors creating shareable entertaining lists and reporters covering everything from politics to longform features and international news. BuzzFeed has also pioneered social advertising to build shareable campaigns for the world’s leading brands.
Before BuzzFeed, Peretti experimented with viral projects and studied how information and ideas spread through the web. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He lives in Brooklyn with his wife and twins.
Greg Coleman is President of BuzzFeed, where he also sits on the company’s Board of Directors to scale social advertising globally and expand mobile, video and ad products. Coleman has been advising the company since 2010. Most recently, Coleman was the President of advertising technology company Criteo. He has previously held roles as President and Chief Revenue Officer at the Huffington Post and the EVP of Global Sales at Yahoo. Coleman also served as President of Platform-A at AOL from February to April of 2009 and was formerly Senior Vice President of Reader’s Digest Association and president of U.S. Magazine Publishing. At CBS, Inc., he spent 10 years leading advertising efforts for Woman’s Day as Vice President and National Sales Manager. Coleman holds a B.S. degree in Business Administration from Georgetown University and attended the M.B.A. program at New York University. He currently lives in Greenwich Village and is an adjunct professor at New York University’s Stern School of Business where he teaches a class on digital marketing and innovation.
President of BuzzFeed Motion Pictures
Ze Frank is the President of BuzzFeed Motion Pictures, overseeing all moving image content spanning the gamut from an animated GIF to a feature film. Frank joined BuzzFeed in September 2012 as the Executive Vice President of BuzzFeed Video where he focused on finding new formats in social video. A web pioneer since 2001, Frank is known for creating viral projects like "Earth Sandwich," "Young Me/Now Me," and "Chillout Song." In 2006, he created "The Show with Ze Frank," which was an early template for the modern video blog, and he recently relaunched a video blog called "A Show with Ze Frank" with the help of a successful Kickstarter campaign. He has been named a top virologist in Newsweek’s Digital Power Index, and included in TheWrap’s 2014 Innovators List of thought leaders who are changing Hollywood. He is also a frequent TED talk speaker.
Chief Financial Officer
Mark Frackt is BuzzFeed’s Chief Financial Officer and oversees the company’s finance, accounting, and HR functions. Before joining BuzzFeed in September 2011, Frackt held strategic finance and accounting roles with both publicly traded and venture-backed companies including Sirius Satellite Radio, Bristol-Myers Squibb, and Peek Inc. He was also a Senior Auditor with PricewaterhouseCoopers’ technology practice in New York City. Frackt is a graduate of Syracuse University’s School of Management with a BS in Accounting, is a certified public accountant in the State of New York, and lives in Monmouth County, New Jersey, with his wife and three kids.
Allison Lucas is BuzzFeed’s General Counsel and oversees all aspects of the company’s legal functions. Before joining BuzzFeed, Lucas held in-house counsel roles at Gilt Groupe and United Media, and served as a firm associate at Greenberg Traurig and Freshfields Bruckhaus Deringer. Lucas graduated from Northwestern University, with a BS in Journalism, and Fordham University School of Law. Lucas lives in Brooklyn, New York, with her husband and two daughters.
Vice President of Product
Chris Johanesen is BuzzFeed’s Vice President of Product and was the company’s second employee and first designer. Working under Founder & CEO Jonah Peretti, he has guided product from the first BuzzFeed.com site launch through the development of its groundbreaking social CMS, analytics, and advertising products — building out BuzzFeed’s world-class product team along the way. A tech generalist, Johanesen has spent time on product design, programming, user experience, and visual design. Before BuzzFeed, Johanesen helped with design and development for other New York organizations such as AIGA, Apartment Therapy, and The Brooklyn Rail. He has a BA in Visual Art from Rutgers, and lives in Brooklyn with his wife and two daughters.
Chief People Officer
Lenke Taylor is Chief People Officer at BuzzFeed where she oversees the employee experience including recruiting, human resources, diversity, and learning. Lenke came to BuzzFeed from Google in London where she was a regional Head of People Operations. She previously worked as head of HR at CNBC Asia and has held HR leadership positions at both NBC Universal and General Electric. Lenke contributes a unique mix of international experience in media, news, business, and tech. She graduated from Northwestern University with a BS in Chemical Engineering and earned an MBA from Carnegie Mellon University.
Kenneth Lerer is a Manager of Lerer Ventures. He was the Chairman and Co-Founder of The Huffington Post. Lerer is Chairman of Betaworks, Bedrocket and BuzzFeed. He is a member of Pilot Group LLC, a private investment firm.
Lerer is Chairman Emeritus of the Public Theater in New York City and serves on the boards of directors of several nonprofit organizations, including Association to Benefit Children (ABC) and Bank Street College of Education. In 2008-09, Lerer served as the Hearst New Media Professional-in-Residence at Columbia Journalism School.
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the leading news site lemonde.fr, where she served as its Chief Executive Officer starting in 2006. During her time as CEO, the site’s audience tripled, its revenue doubled, and it turned a healthy profit. While at Le Monde Interactif, she also launched Le Post.fr, a news and entertainment site. Before moving to France, she was Executive Producer at Concrete Media, a small web agency, and a consultant at Andersen Consulting (now Accenture). She has a degree in Applied Mathematics / Computer Science from Harvard.
John Johnson is the Director of the Harmony Institute, a research organization that studies the social impact of entertainment media. He consults with media creatives, socially conscious film funds and production companies to help their work achieve concrete, positive change in specific target constituencies.
He is co-founder of BuzzFeed, and is the founder of Eyebeam, a MacArthur and NEA funded non-profit art and technology laboratory in New York City.
Johnson is a Henry Crown Fellow at the Aspen Institute and is the author of an anthology titled The Atlas of Art and Capital, a visual exploration of the financial, social, and cultural capital models of legendary art enterprises from Burning Man to Andy Warhol’s Factory.
Ben Smith is BuzzFeed’s Editor-in-Chief. Since joining the company in January 2012, Smith has built a newsroom of about 250 reporters and editors, led expansion of over 20 content verticals, and built teams across the world. Under his leadership, BuzzFeed’s coverage has grown to include politics, business, investigative reporting, longform journalism, and entertainment while growing the site’s traffic to over 200M monthly unique visitors. Smith was called "one of the most talented and admired scoop-mongers in the game" by The New Republic, named one of Fast Company’s "Most Creative People in Business," and featured as Fortune’s "40 Under 40" for his work at BuzzFeed.
Prior to BuzzFeed, Smith was senior political writer for Politico from 2007 to 2011. Before Politico, he wrote a column and a blog for the New York Daily News, started New York’s first political blog, The Politicker, for the New York Observer, as well as the political site, Room Eight, after working as City Hall Bureau Chief for the New York Sun and as a stringer for the Wall Street Journal in Latvia.
Smith has written for publications including the Wall Street Journal, The Los Angeles Times, Slate, The New York Post, and The New Republic. He was born and raised in Manhattan, and now lives in Brooklyn with his wife and three children.
Chief Marketing and Chief Creative Officer
Frank Cooper III is Chief Marketing and Creative Officer at BuzzFeed where he is charged with defining a new content creation and distribution model for brands, as well as leading BuzzFeed’s marketing, creative services and research & insights departments. Acknowledged by Fast Company magazine as one of the "100 Most Creative People in Business" and a four times recipient of Billboard magazine’s "Power 100,” Cooper is widely recognized as one of the leading progressive brand marketers in the world. His career ranges from serving as a senior executive at iconic music labels -- Motown and Def Jam -- to working as an entrepreneur and executive in the digital space, to serving as Chief Marketing Officer of Global Consumer Engagement for PepsiCo's Global Beverage Group. Cooper’s work spans television, short-form video, feature film, sports and music He is a graduate of Harvard Law School and is the former chairman of the American Advertising Federation.
Chief Revenue Officer
Lee Brown is Chief Revenue Officer at BuzzFeed where he leads all US advertising revenue, client services, and advertising operations. Lee came to BuzzFeed from Tumblr and Groupon where he built their national sales organization from scratch and secured a number of key accounts. Before that, Lee spent 10 years at Yahoo, beginning as a Senior Account Executive and advancing to Vice President of East Coast Sales. His regional sales team generated close to half of Yahoo’s North America media revenue from customers in every industry vertical and across search, video, mobile and social advertising.He currently serves on the board of the Ad Council and is an occasional guest lecturer at the McDonough School of Business at Georgetown University. Lee is a native of Kentucky and resides in Bedford, NY with his wife and three children.